Vantage Hospitality Group, Inc., through its wholly owned subsidiary, Van Asia (Korea), Inc., has entered into a master license agreement with Service Legends, Inc., to introduce the Value Inn Worldwide and Value Hotel Worldwide brands to South Korea.
The Value Inns and Value Hotels will operate in the upscale and upper midscale segments, according to Bill Hanley, group president of Lexington by Vantage and managing director of international development for Vantage Hospitality. Both brands will enjoy the benefits of Vantage’s strong CRS, as well as the resources of the world’s 8th largest hotel company. The first properties are expected to open in South Korea in 2013.
According to Joon Park, the CEO of Service Legends and a principal of the master licensee for AHLEI in South Korea, the typical Value Inn will be a 100- to 130-room, select-service property providing Wi-Fi throughout the property, a meeting room, an exercise facility, and a complimentary breakfast. Value Hotels will be full-service hotels of 150 rooms or more featuring restaurants, lounges, meeting and conference facilities, and the latest technology.
With an established identity in China, Vantage continued its expansion into Asia earlier this year when it licensed the exclusive right to develop its Value Inn Worldwide, Value Inn Signature, and Value Hotel Worldwide brands in India to VanMYT Hospitality. VanMYT brings together the extensive resources of Vantage with Mukesh Mowji and Tarun Patel, who represent the top leadership in the Asian American lodging community.
“Asia is a very important market for Vantage and it makes strategic sense to continue our expansion into South Korea,” said Roger Bloss, founder, president and CEO of Vantage Hospitality Group. “China and India are two of the top industrialized nations of the world, and South Korea is also a major economic power with many major global corporations and a growing base of business and leisure travelers. By offering a tier of American hotels that provide a competitive price point, as well as the amenities and services travelers expect, we feel we can make a strong impact in the Asian market.”
About Vantage Hospitality Group, Inc.
Headquartered in Coral Springs, Florida, Vantage Hospitality Group is the 8th largest hotel company worldwide with over 1,000 hotels independently owned and operated, and the only hotel company to be ranked on the 2006, 2007, 2008, 2009, 2010, 2011 and 2012 Inc. 500/5000 List of America’s Fastest-Growing Private Companies. Hotel owners worldwide have embraced Vantage’s innovative brand affiliation that offers members low, flat fees; short-term agreements; and a voice and a vote in each brand’s direction while providing the most comprehensive resources in the lodging industry. Vantage Hospitality’s first hotel brand, Americas Best Value Inn, is a leader in the limited-service segment (including Value Inn Worldwide and Canadas Best Value Inn) throughout North America and has been recognized by the lodging industry as the fastest-growing chain over the past decade. The company recently added the Value Inn Signature and Value Hotel Worldwide segments, created specifically to fill a void in the international market. Vantage continues to grow with the Lexington Hotel and Lexington Inn brands (Vantage’s upper-mid and upscale brands) and through affiliations with Vantage Hotel Management (management and operations covering all brands and independent properties), Vantage Insurance Services (a full-service insurance agency specializing in insurance for the hospitality industry), and Brown Nester Hospitality Services (offering comprehensive hotel brokerage and related services). Visit www.JoinABVI.com, www.JoinLexington.com, www.VantageHospitality.com, www.VantageHotelManagement.com, www.VantageInsuranceServices.com or www.BrownNester.com for more information.
