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Carroll Leather Debuts United Companies Reimaging

Friday, November 09, 2012
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Carroll Leather- a leader in innovative leather for the furniture, architects, designers, aviation and automotive industries is pleased to announce a new company image.
The decision to redesign the image came after the acquisition of theleathercollection. Since, the purchase of theleathercollection the two companies have marketed leather in the same location with separate identities. In the beginning the need for separate identities was evident, but as the products merged and customers became comfortable with service and delivery, it becomes more important to have one united identity. Marketing one company is hard enough, but marketing two entities complicates the focus for growth. The product lines have merged, changed and grown during the past 8 months to the point it is important to focus on one brand and one image.

Since, both companies had strengths in different markets it was important to keep the attributes of both companies. Carroll Leather has the history, stability and the industry heritage from the manufacturing side of the business and theleathercollection had the fashion, design and specialty markets. Carroll Leather was the natural brand focus with theleathercollection name to represent the collection of products sold by Carroll Leather. The new image takes the font style of theleathercollection with a slight update, along with a fresh spin on the signature cowhide stencil from the Carroll Leather logo.

Carroll Leather is the adventurous leather company that stands out with passion for leather, but performance is number ONE. The combination of the two companies has created a power house supplier that offers depth in patterns and colors. Carroll Leathers stocking program is unmatched by any other leather resource. With the mecca of product and the ability to stock and ship quick puts Carroll Leather center stage as the go to leather resource in the USA.

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