The
international reach of social media is one of its most attractive marketing
advantages, and the revolutionary hotel brand advocate platform Flip.to is
poised to maximize that inherent benefit with the rollout of multi-language
capability. Hotels around the globe can now convert guests into brand advocates
in their native language with the help of Flip.to.
Flip.to
encourages guests to spread the word about their upcoming trip—and the hotel
where they’re staying—at the time of booking and beyond. By engaging each guest’s
social networks with a unique, personalized experience, the Flip.to platform is
able to convert these social interactions into new bookings and grow the
hotel’s marketing database of potential future guests.
With
the new multi-language capability, Flip.to uses the language the customer
selects on the hotel’s website and delivers the customized messaging in that
language. This new platform feature is now being used by the Paris-based
marketing representation service World Independent Hotel Promotion, whose
boutique client, Hotel Le Seven Paris, sought to deliver its Flip.to brand
advocate messaging in both English and French.
"Flip.to
is designed to be seamlessly integrated with a hotel's booking engine and
website, offering uniquely personalized experiences for each guest and their
social connections. For Hotel Le Seven, that meant communicating in French, as
well as English," says Sébastien Félix, Internet manager for World
Independent Hotel Promotion.
"This
multi-language approach can benefit many hotels, particularly those seeking to
reach an international customer base,” says Kristi White, vice president of
global sales strategy for Flip.to. “Best of all, the system is built to support
any language, meaning no travel market is off limits."
The
average hotel guest has 130 Facebook friends, 120 Twitter followers and 125 LinkedIn
connections. Because most consumers inherently trust the opinion of people in
their social network far more than advertisements or marketing messages, that
equates to a large number of friends, family and colleagues that are primed to
be receptive to their contact’s hotel recommendations. Flip.to taps into that
sentiment, transforming guests into a huge, enthusiastic and trusted marketing
force.
Traditional
hotel marketing campaigns only generate about 3 percent engagement, by offering
incentives for participation, campaigns on Flip.to typically have engagement
rates in the 15 to 25 percent range. With Flip.to, participating hotels have
experienced a return on investment of least 10 times, and some properties have
seen ROI as high as 70 times.
For
more information about Flip.to’s brand advocate platform, please contact Edward
St. Onge at estonge@flip.to or
visit www.flip.to.
About Flip.to
Flip.to is a marketing platform for hotels and restaurants that turns their guests into engaged brand advocates to boost brand awareness and earn new customers. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI (return on investment) for clients around the world. Find out more at www.flip.to.
