Americans’ love affair with high-quality every and anything at prices they can actually afford has extended to the hotel industry as Red Roof® continues to roll out its modern and sleek NextGen®rebuilds and renovations around the country. The success of NextGen reflects the current trend of consumers’ desire for an affordable high-quality experience at budget prices. For instance, the frenzy surrounding Target’s offering of high-end designer ware and the brand’s new affiliation with Neiman Marcus and the demand in the vintage market for designer clothing at reasonable prices is a testament to the yearning for aspirational experiences in everyday lives. Economy lodging is no exception, and the popularity and success of Red Roof’s NextGen is proof of how eager travelers are looking for sleek, modern, technologically advanced but affordable surroundings when on the road.
Last year, Red Roof rolled out the $120 million NextGen®Redesign to properties nationwide that was driven by consumer demands for enhanced technology, electronics, and additional comforts from home such as hardwood floors, more electrical outlets, flat screen TVs and more.
NextGen’s success has helped fuel increased revenue for the brand. In a tough economy, Red Roof has seen revenue increase almost 6% year on year and occupancy is up almost 2% in the last year. Red Roof’s results indicate that consumers, whether traveling for business or leisure, continue to look for the best possible lodging experience at the best price. And the numbers reflect the trend. Properties that have converted to NextGen have seen a sales lift of 10.6%.
One of the biggest upticks Red Roof has experienced recently is the rise in business travelers staying with the chain with notable increases in business bookings in big cities including Chicago, Boston and Miami. Corporations substituting higher end travel for practicality are also attributable to the growing popularity of NextGen. Business travelers can now have a more upscale experience and corporations can save money by footing a more appealing “travel and entertainment” bill.
“Red Roof has always understood the landscape of leisure and business travel and providing those specific segments with high-quality lodging at prices that are attractive and economical,” says Andy Alexander, President, Red Roof Inn. “The NextGen concept has helped us take budget lodging to a new level and tapped into a pool of consumers who want and expect the very best but don’t want to over spend for it. We’re their perfect lodging choice.”
Red Roof is also benefitting from stronger summer travel. With airline prices up this summer and more Americans staying in the U.S. rather than traveling to Europe for their summer vacations, road trips and close-to-home hotel stays are the trend. “The American vacation is very much alive and well. Our bookings in Red Roof Inns across the country validate the ‘backyard’ travel trend,” adds Alexander. To find out more about Red Roof and its NextGen renovations, please visit www.redroof.com.
About Red Roof®
Red Roof® is a leader in the economy hotel segment with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. Red Roof properties participate in RediCard®, Red Roof's loyalty program. RediCard members are the first to hear about Red Roof's best deals, travelers may visit www.redroof.com and sign up to become a member. Red Roof's RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.
