Wyndham Grand Orlando Resort Bonnet Creek, Orlando’s newest upscale resort, today announced the appointment of John Branciforte as director of sales and marketing. Branciforte brings more than 25 years of hospitality sales and marketing experience to his position as head of the resort’s sales and marketing division.
Branciforte’s new role will involve the development of sales and marketing strategies to help drive business to the 400-room, Mediterranean inspired resort, while successfully positioning the unique property in the Orlando market. He will also oversee the resort’s sales and marketing team. Having successfully supervised programs at numerous resorts across the country, Branciforte will bring his results-driven sales skills, motivational abilities and exceptional service standards to the property.
“We are delighted to have such an outstanding leader on our resort team and know John’s influence will go beyond the sales and marketing staff,” remarked General Manager Jurgen Schafers. “John’s proven ability to drive sales, exceed measured goals and provide dedicated guidance to his team will be paramount to the resort’s continued success.”
Prior to joining the Wyndham Grand Orlando Resort Bonnet Creek team, Branciforte was director of sales and marketing of Cheyenne Mountain Resort in Colorado Springs, Colo., part of Benchmark Hospitality International. He began his career at the Plaza Hotel in New York City and has held positions with Westin Hotels & Resorts, Hilton Hotels & Resorts, World Travel & Incentives, Boyne USA Resorts and Omni Hotels, where he was named the 2004 Sales and Marketing Executive of the Year.
The Wyndham Grand Orlando Resort Bonnet Creek, located at 14651 Chelonia Parkway inside the Walt Disney World® Resort gates, boasts 400 rooms and suites, 25,000 square feet of flexible meeting space, five food and beverage outlets, a zero-entry pool, 18-hole championship golf course and Blue Harmony™ spa. It is part of the prestigious Wyndham Grand® Collection, an ensemble of distinguished hotels within the Wyndham® Hotels and Resorts brand that represent one-of-a-kind experiences in key destinations with refined accommodations, attentive service and relaxed surroundings. The hotel is managed by Wyndham Hotel Management, Inc.
Wyndham Hotels and Resorts, LLC, a subsidiary of Wyndham Worldwide Corporation (NYSE: WYN), offers upscale hotel and resort accommodations throughout the United States, Europe, Canada, Mexico, Central and South America, China and the Caribbean. All Wyndham® hotels are either franchised by the company or managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner. Additional information and reservations for all Wyndham hotels are available by calling (800) WYNDHAM – (800) 996-3426 – or visiting www.wyndham.com.