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Fairmont Scottsdale Princess Announces Well & Being At Willow Stream Spa In Partnership With Trilogy Spa Holdings

Friday, October 05, 2012
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Fairmont Hotels & Resorts
Fairmont Hotels & Resorts

Fairmont Sc¬ottsdale Princess, a distinctive Southwest resort and meeting destination in the heart of the Sonoran Desert, has announced an exclusive partnership with Trilogy Spa Holdings, to launch an innovative spa program at the AAA Five-Diamond property owned by Strategic Hotels & Resorts. Opening January 1, 2013, the new spa concept – Well & Being at Willow Stream Spa – will deliver a personal and sustainable wellness program to guests who wish to incorporate optimal health and lifestyle choices into their vacations to continue long after they leave the resort setting. Fairmont Scottsdale Princess is the first luxury resort in the United States to implement Well & Being’s medically-guided and fully-customized wellness experience at its spa, combining health, wellness, nutrition, integrative medicine, fitness and advanced skincare. These services and programs will be offered a la carte or as part of a package for overnight resort guests, spa day guests and for convention groups. Local memberships will also be available.

“The introduction of Well & Being at Willow Stream Spa is a strategic addition to the experiences we offer guests at the resort,” said Jack Miller, general manager of the Fairmont Scottsdale Princess. “Willow Stream Spa has earned an exceptional reputation as one the world’s leading spas. It was important that we find a partner to build upon the luxurious Willow Stream Spa experience and expand our services into the wellness/intentional living arena,” Miller said. “Well & Being’s extensive staff of experts will provide a comprehensive, holistic approach to personal health. The experience will be personalized to meet guests where they are within their wellness journey. Guests may take advantage of as much or as little of the menu of wellness tools and experiences as they choose. It won’t be a restrictive, cookie cutter wellness experience, but a personal experience that provides tools, resources and philosophy for our guests to take home into their daily lives,” he said.

The Well & Being brand, managed by Trilogy Spa Holdings, embraces a foundation of whole health, inspiring guests to be healthy, balanced and more energetic versions of themselves. This is a focused, customized approach that encompasses physical, natural and mindful services and programs.

Unique to each guest, Well & Being is designed to be flexible and personalized to the individual’s own path and definition of health. A dynamic array of services will range from diagnostic health tests and specifically-targeted skincare treatments such as the HydraFacial, to acupuncture, massage, aromatherapy and traditional Eastern therapies. Additionally, Well & Being at Willow Stream Spa will offer cooking classes, guest lectures, and popular fitness programs, including multiple mind-body offerings, encompassing traditional and cutting-edge yoga, Pilates and movement classes.

Along with all of the new offerings, the spa menu of services is expanding with an even greater variety of massage, body and skincare treatments. Spa-goers can still simply enjoy a massage and a manicure or their favorite Willow Stream signature treatments such as the Ultimate Facial or the Pure Ener-G body treatment, as well as authentically-local treatments including the Havasupai Falls Rejuvenation and the Hacienda Retreat body polish.

Under the direction of world-renowned expert in Integrative Medicine, Tieraona Low Dog, MD, Well & Being at Willow Stream Spa will have its own medical doctor and certified Integrative Medicine practitioner on staff to implement a specialized holistic approach toward healthy living and lifestyle, giving guests exclusive access to a team of experts who specialize in various fields of complementary and alternative medicine. Utilizing state-of-the-art diagnostics, Dr. Low Dog has developed the Well & Being program to offer integrative medicine, health assessments, spa and beauty services, yoga practice, along with fitness and nutrition consultation.

“Resort guests will benefit from having easy access to services during their stay and online support long after they leave the property,” said Dr. Low Dog, Chief Medical Officer of Well & Being. “It’s this on-going relationship that distinguishes the Well & Being program, creating a progressive wellness experience unlike any other, allowing guests to maintain their desired health/fitness plan and goals outside the resort, receiving motivation through community engagement and year-round online and local support from leading practitioners and providers.”

Each guest will be guided to create their personalized profile with the easy touch of an iPad. Once the guest returns back home, this online experience will include a socially-interactive tailored e-magazine, featuring a team of wellness professionals, spa resources and personalized customer service, continuing the education, inspiration and conversation with guests, year-round. The e-magazine will be available by subscription (or complimentary with select wellness packages or memberships) and delivered via computer, tablet or mobile device.

Well & Being at Willow Stream Spa will expand its fitness facilities, dedicating several studio spaces to yoga, meditation, tai chi and breath work, reinforcing the emphasis on intentional living and mind and body balance. For yoga, there will be seven types of classes, highlighted by the new Aerial Yoga, where yoga poses are done with the support of a suspended cloth sling to allow for great stretch and more inversion, promoting circulation and flexibility. The facility will also offer a wide range of fitness equipment and programs such as TRX Suspension Training, CrossFit, Crank Cycle and immersive Rip Surfer Classes, in addition to state-of-the art exercise technology including Virtual Active forward-motion videos designed to diversify cardio workouts using Matrix fitness equipment. Top-tier personal trainers will be available to guide guests through a tailored fitness routine and to assist with goal-setting, while interactive group studio sessions will offer an exciting selection of fitness classes for all levels.

Along with the fitness programs, the spa boutique will also be expanded, creating a “lifestyle” shopping experience. Exclusive, performance-based product lines such as Radical Skincare, Naturopathica, Body Bliss and Willow Stream Ener-G create the ultimate experience in skin care pampering and maintenance.
Additionally, the spa’s salon will become a stand-alone, easily-accessible facility, directly adjacent to the spa, with a dedicated nail and pedicure lounge, and hair and makeup services. In the spa, plans also include the installation of new mud-scrub bars and rain showers in four private treatment patios.
Capturing the essence, elegance and energy of its surroundings, the 44,000 square-foot Well & Being at Willow Stream Spa offers 30 treatment and wellness consultation rooms, a full-service salon, fitness studios, a rooftop oasis pool and light, nutritious meals. Separate men’s and women’s locker rooms include steam rooms, saunas, eucalyptus inhalation rooms, and relaxation pools. Inspired by the stunning aquamarine beauty of the Havasupai Falls, a hidden oasis deep in the Grand Canyon, Willow Stream’s design and architectural accents highlight a three-story therapeutic waterfall, Sedona sandstone, river rock, fountains, streams, gardens and abundant natural light throughout the facility.

Well & Being at Willow Stream is a resort spa catering to vacationers, day visitors and local residents, assisting in creating a customized spa experience. A variety of annual membership packages are also available. Depending on the service tier selected, memberships may include preventative and integrative health support, wellness programs, access to the entire spa facilities and a variety of resort amenities.
For more information about Well & Being at Willow Stream Spa at the Fairmont Scottsdale Princess, please visit www.scottsdaleprincess.com or call the spa directly at (480) 585-2732.

Set against the backdrop of Arizona’s McDowell Mountains, the AAA Five-Diamond Fairmont Scottsdale Princess reflects its Southwestern setting with Spanish colonial-style architecture, expansive plazas and lush, flower-filled gardens. The resort features 649 oversized guest rooms, including 69 Fairmont Gold rooms and suites, five heated swimming pools, the luxurious 44,000 square-foot Willow Stream Spa, world-class tennis center and championship golf at the adjacent TPC of Scottsdale. Dining options include BOURBON STEAK, a AAA Four-Diamond steakhouse by the acclaimed Michael Mina; modern Mexican cuisine at La Hacienda by Richard Sandoval; LV Bistro, serving favorites for the whole family and gastro-pub fare at The Grill, with stunning views overlooking the 18th green at the TPC of Scottsdale Stadium Course. Stone Rose, a contemporary bar and lounge presented by nightlife entrepreneur Scott Gerber, is the spot for cocktails in Princess Plaza. Become a fan and follow the Fairmont Scottsdale Princess. Join our online communities at www.facebook.com/FairmontScottsdale and http://twitter.com/fairmontscotsdl. The resort is located at 7575 East Princess Drive in Scottsdale. For more information, please call (866)-540-4495.

Fairmont Hotels & Resorts, which will arrive in destinations as diverse as Jaipur, Kyiv and Manila in 2012, is a celebrated collection of more than 60 luxury properties around the globe, including Shanghai's Fairmont Peace Hotel, The Plaza in New York, and Makkah Clock Royal Tower in the Kingdom of Saudi Arabia. The luxury brand's distinctive hotels offer a sense of heritage and sophistication, warm, engaging service and culturally rich experiences. A community and environmental leader, Fairmont is also recognized internationally for its responsible tourism practices and award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont, Raffles and Swissôtel branded luxury private residences club, whole-ownership residences and serviced residences properties. For more information or reservations, please call 1-800-441-1414 or visit fairmont.com. Become a fan of Fairmont. Join our online communities at everyonesanoriginal.com, facebook.com/fairmonthotels, and twitter.com/fairmonthotels. For career opportunities, visit facebook.com/fairmontcareers.

Strategic Hotels & Resorts, Inc. is a real estate investment trust (REIT) which owns and provides value-enhancing asset management of high-end hotels and resorts in the United States, Mexico and Europe. The Company currently has ownership interests in 17 properties with an aggregate of 7,762 rooms. For a list of current properties and for further information, please visit www.strategichotels.com.

Trilogy Spa Holdings, based in Phoenix with offices in New York and Denver, is a professional spa management company dedicated to creating and operating the most innovative, service-centric and performance optimized branded spas and wellness destinations in the hospitality industry. Built on a foundation of experienced spa operators, healthcare professionals, beauty and hospitality industry veterans, Trilogy is the critical management link between hospitality companies, integrated medical and wellness services and beauty brands.

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