From the floors of The Lodging Conference, Sleep Inn by Choice Hotels International today reported strong demand for its Designed to Dream® brand program which includes a new prototype and mandated refresh of all 401 Sleep Inn hotels in its portfolio. Sleep Inn has added 41 hotels to the Designed to Dream program year-to-date, bringing the total number of Designed to Dream hotels to 88.
This summer alone, Sleep Inn franchisees implemented the design in 15 properties in markets as geographically diverse as Austin, TX; Miles City, MT; Jamaica, NY; and Harrisburg, PA. Continuing the momentum, the brand signed 16 new Sleep Inn & Suites franchise agreements during the first half of 2012. Those agreements call for new Designed to Dream hotels in nine states across the country: Kansas, Minnesota, North Dakota, New York, Ohio, Oklahoma, Pennsylvania, South Carolina and West Virginia.
“Our Designed to Dream program is enjoying a groundswell of demand,” says Mike Varner, Senior Director and Head of Domestic Brand Management for Sleep Inn. “Guests love the hotels’ contemporary, residential look and feel. Developers are attracted to the new prototype, which was designed to offer lower construction and ongoing operating costs than other midscale brands.” Further, revPAR for Designed to Dream properties are enjoying a nearly $10 premium on average over non-renovated Sleep Inn hotels.
First launched in May 2010, today guests can find Designed to Dream hotels across the United States. The revitalized design is available in all newly constructed Sleep Inn hotels and is a cost-effective renovation program for the brand’s existing properties. Designed to Dream hotels feature an inviting, residential setting with stylish, serene artwork, and flexible, open public spaces. The overall experience, coupled with "Dream Tips" throughout the hotel, is designed to leave travelers feeling happy and well rested. In testing, the new look appealed exceedingly well to a generational spread of guests – including the so-called “Millenials” and “Baby Boomers.”
Signature Sleep Inn amenities add to the guests' value. Among these comforts and conveniences: the free Morning Medley Breakfast Buffet with hot and cold options, free Wi-Fi, and fitness center and/or swimming pool. Many hotels now offer optional suite rooms as well.
Comfortable and Cost-Effective
“Our new prototype provides the potential for substantial building and operational savings,” Varner explains. “The smart new look and efficient use of space were carefully designed to yield a return on investment.”
The open floor plan, for example, not only radiates a cheery, modern look; it also contributes to substantial construction and operational savings. The combined lobby and breakfast room create a more appealing and functional space for guests yet in an overall smaller footprint. Easily updated accent walls and accessories make it simple and inexpensive to stay in style, with an underlying base design that's neutral and timeless. Guestrooms are designed to complement the public space with a footprint that's "just right" for today's midscale guest expectations.
Refreshed and New
As the name implies, the intent behind the Designed to Dream concept is to ensure a restful guest experience. These properties boast a clean, contemporary look with warm, natural finishes; soft lighting; and nature-oriented black and white artwork. Open public spaces, such as the lobby, are furnished with contemporary chairs and couches that invite guests to work, socialize or just relax. Off the lobby, a sunny breakfast room offers a spacious seating area. Guestrooms echo the emphasis on serenity andstyle from the furnishings to the bedding. Convenient in-room amenities include Sleep Inn signature showers, large work space, and high definition flat-panel televisions. The overall experience is tied together with Sleep Inn Designed to Dream accent walls, punctuated with a larger-than-life graphic image on the lobby accent wall.
The following hotels are among the newly constructed Designed to Dream Sleep Inn properties that opened this summer.
•Sleep Inn & Suites, Austin, Tex. – This 55-room Sleep Inn & Suites hotel opened its doors in June. Located just off Interstate 35 North, 12 miles from downtown, guests are close to Austin Convention Center, University of Texas, Austin Children's Museum and major corporations including Dell, Samsung, IBM and Hewlett Packard.
•Sleep Inn, Miles City, Mont. – For travelers who want to experience Montana’s rich history and scenic landscapes, this 90-room Sleep Inn & Suites hotel is within six miles of popular attractions such as Pirogue State Park, Yellowstone River, Range Riders Museum and Custer Art & Heritage Center. Also nearby are shops, restaurants and other recreational areas and cultural attractions.
Sleep Inn has a total of 401 open and operating hotels comprising close to 29,413 rooms. For more information on Sleep Inn, visit SleepInn.com.
About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2012, more than 375 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 75 hotels, representing approximately 6,700 rooms, were under construction, awaiting conversion or approved for development in approximately 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.
Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International.
