With a long track record of making it easy for guests to stay lean and mean while traveling, Fairmont Hotels & Resorts is bolstering its popular Fairmont Fit program with new fitness gear, running shoes and other sports apparel from Reebok, a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. As a member of Fairmont President’s Club, the luxury hotel brand’s complimentary loyalty program, the new initiative will give guests access to Reebok workout gear and footwear, which is delivered directly to their guestroom for use in-room, in the gym or to enjoy in the great outdoors.
“Many of our guests have told us that they want to stay active during their travels,” said Brian Richardson, vice president, brand marketing and communications at Fairmont Hotels & Resorts. “By adding a partner like Reebok, one of the world’s top sportswear companies, we’re strengthening one of our key health and wellness offerings and making it easier for our guests to continue their workouts on the road.” Adds Richardson, “Personally, I’m a huge fan of our Fairmont Fit program and use it whenever I’m out visiting our hotels. As someone who travels for business, I’m always looking for amenities that streamline my trip, and Fairmont Fit is one of the key ways I do that.”
“Our mission at Reebok is to empower people to be fit for life,” said John Lynch, vice president, marketing and merchandising at Reebok. “We want to be the brand that helps them meet their fitness goals and this partnership is a great way to allow guests at Fairmont Hotels & Resorts to continue on their fitness path when they are not at home. We hope that Reebok can make the Fairmont Fit experience that much better.”
Whether guests are looking to lighten their load and avoid checked bag fees, or simply don’t want the hassle of packing workout clothes and running shoes, Fairmont Fit is just a phone call or click away. With the new Reebok product rolling out to all Fairmont hotels this fall and throughout the winter, members can easily add Fairmont Fit preferences to their Fairmont President’s Club member profile for in-room delivery or simply call Royal Service if they haven’t listed it on their profile yet. Guests can order Reebok ZigLite running shoes, a track jacket, performance t-shirts, and microfiber socks, while women can choose to have capris and sports bras and men can request pants or shorts. Travelers simply enjoy and leave them in their room when they check out, or call to receive a fresh set whenever they are ready for another workout.
If guests really like their Reebok gear, they can decide to purchase new items at a 15 percent discount and take it home with them. In addition to apparel, guests are provided with pre-loaded mp3 players upon request to use during their workout. In collaboration with EMI Music, Fairmont has compiled extensive playlists that include a variety of contemporary, classical, rock and easy listening music, suitable for running, walking or other leisurely pursuits.
In addition to the new workout gear, Fairmont and its hotels and resorts around the world are innovating new programs and initiatives that motivate and inspire guests to maintain healthy habits while on the road. The luxury brand’s Lifestyle Cuisine Plus program offers menus that include heart-healthy, diabetic-friendly, vegan and gluten-free options, while complimentary BMW Cruise Bikes are available for guests who want a healthy way to see the sights. And though all hotels can offer tips on jogging routes and many offer running maps of the surrounding area, in Vancouver The Fairmont Waterfront has morning runs with the General Manager on Vancouver’s seawall through Stanley Park, and in Montreal Fairmont The Queen Elizabeth’s Run Club departs the lobby every Tuesday and Thursday at 6:40am. Other fun fitness offerings include hula hooping at The Fairmont Kea Lani, TRX Suspension Training at The Fairmont Sonoma Mission Inn & Spa and complimentary ‘Fairmont Fit’ classes at The Fairmont Dallas.
And while many hotels hide their gyms away in the basement, a number of Fairmonts have decided to reward travelers who hit the gym with a loftier view. In Boston, The Fairmont Copley Plaza has a new 2,500-square-foot fitness center that lets guests enjoy vistas over bustling Back Bay, and in Monaco, Fairmont Monte Carlo, which has a luxurious Willow Stream Spa on its sixth and seventh floors, offers its own fitness center that boasts soothing views of the Riviera and Principality. Other gyms that have recently been updated include The Fairmont Vancouver Airport; The Fairmont Hotel Macdonald, Edmonton; The Fairmont Jasper Park Lodge; Fairmont Heritage Place, Ghirardelli Square; The Plaza, New York; Fairmont Newport Beach; Fairmont Heliopolis & Towers and more.
Fairmont Hotels & Resorts’ exclusive guest recognition program, Fairmont President's Club, provides frequent guests with an enhanced level of service and special benefits and privileges. Personalized travel profiles afford members customized access to exclusive offers, experiences and benefits based around their indicated travel preferences, interests and passions. In-hotel benefits include complimentary high-speed and wireless Internet access, a members-only reservations line, expedited check-in and checkout, and access to exclusive vacation offerings. Fairmont Fit gear from Reebok is available on a complimentary basis to Premier and Platinum members, while Club level members can take advantage of the service for a small fee. Guests can enroll at time of booking or online at fairmont.com/fpc.
ABOUT FAIRMONT HOTELS & RESORTS
Fairmont Hotels & Resorts, which arrives in destinations as diverse as Jaipur, Kyiv and Manila in 2012, is a celebrated collection of more than 60 luxury properties around the globe, including Shanghai's Fairmont Peace Hotel, The Plaza in New York, and Makkah Clock Royal Tower in the Kingdom of Saudi Arabia. The luxury brand's distinctive hotels offer a sense of heritage and sophistication, warm, engaging service and culturally rich experiences. A community and environmental leader, Fairmont is also recognized internationally for its responsible tourism practices and award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont, Raffles and Swissôtel branded luxury private residences club, whole-ownership residences and serviced residences properties. For more information or reservations, please call 1-800-441-1414, visit fairmont.com, or contact your local travel professional.
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