Intelity, hospitality technology powerhouse identified last month by The New York Times as "the digital edge" for hotels, released the highlights of a two-year study of guestroom iPad usage. This is the first such study conducted using data from actual hotel guest usage.
The study showed that 82% of guests used the tablet during their stays on a year-round basis. April had the highest average guest usage at 91%.
"Our data reveals that travelers are becoming increasingly dependent on full service mobile enterprise platforms," said David Adelson, Intelity CEO and president. "In-room tablets have quickly become the new mark of luxury service in hotels."
Average number of uses (also called transactions) per stay was 11.
Of the 35 hotel guest services offered, the three most popular were:
• In-room dining, 41% of total requests
• Wake-up calls, 21% of total requests
• Housekeeping requests, 7% of total transactions
Intelity's ICE (Interactive Customer Experience™) Touch on iPads is the first and only full hotel service enterprise platform in hotels. The award-winning technology was the first to be launched on iPads in hotel rooms in September 2010, just four months after iPads became available. Participating hotels in the two-year study were all ICE Touch equipped hotels.
Evidence of the effects of the mobile technology revolution has already become evident in the travel industry surveys as well. TripAdvisor said recently that three out of four travelers consider their iPad a carry-on essential.
"It appears that guests are finding hotel services provided on mobile devices to be more convenient than waiting on the telephone or in a line," Adelson observed.
For more information on Intelity, visit www.intelitycorp.com.
Intelity, headquartered in Orlando, Florida, is the creator of the world's first fully integrated enterprise platform that includes an interactive guest services interface, ICE (Interactive Customer Experience™), with a full, real-time back-end management tool that measures ROI and integrates with more than 25 hotel management systems. Since beginning operations in 2007, the hospitality solutions company has grown exponentially and become a pioneer in hospitality technology with the deployment of ICE across four continents serving almost 500 hotels worldwide, including all major brands and many significant independents. The customizable interface allows guests to arrange services via an in-room touch screen tablet (ICE Touch); personal smartphone or tablet (ICE Mobile); TV (ICE TV); laptop (ICE Connect); or touch screen (ICE Lobby). The ICE platform has been recognized industry wide, earning Intelity the industry's "Most Innovative Hospitality Technology" award in a vote by hoteliers and the Business Traveler Innovation Award for Best Travel Convenience & Efficiency Innovation. Become acquainted with ICE and learn what Intelity's hotel partners are saying on the Intelity website www.intelitycorp.com. For more information please call 1-888-RevPAR-1 (1-888-738-7271) or follow us on Twitter (@Intelity).