Market Metrix has entered an agreement with ReviewPro to enable its clients to track online reputation with ReviewPro’s Global Review IndexTM. The relationship will also provide ReviewPro clients with Market Metrix’ survey tool to solicit and process direct customer feedback.
“Thousands of businesses around the world rely on Market Metrix to deliver customer satisfaction, and use feedback to improve performance,” said Lenny Nash, CEO of Market Metrix. “Social media content and online reviews are becoming a more important part of that picture. Partnering with ReviewPro increases our ability to deliver a complete perspective.”
ReviewPro provides social media and online review analysis, customer intelligence, competitive benchmarking and reporting to help hotel professionals more effectively manage their organization. The company aggregates hundreds of millions of social media mentions, in over 35 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms.
“Market Metrix played a very influential role in pioneering the practice of putting customer feedback to work across the hotel organization,” said RJ Friedlander, CEO of ReviewPro. “The emergence of user-generated content has created an environment where customer-centric companies are rewarded by the market with financial success. Together, we look forward to helping our clients take advantage of the incredible opportunity that exists.”
About Market Metrix
Market Metrix is the leading provider of customer and employee feedback solutions for hospitality companies around the globe. By connecting feedback with revenue, Market Metrix helps hospitality businesses make smart investment decisions that both improve the guest experience and produce higher profits. Real-time feedback and action management drive timely service recovery, turning potential negative reviews into online raves. And no other feedback program offers the detailed global benchmarking of MMHI, allowing clients to spot gaps and opportunities in the context of key competitors. Market Metrix is essential to more than 14,000 businesses in over 70 countries, and has been helping forward-thinking executives profit from feedback since 1996. For more information, visit www.marketmetrix.com.
About ReviewPro
ReviewPro is the leading international provider of online reputation and social media management solutions to the hotel industry. Thousands of hotels in more than 70 countries, including some of the most recognized hotel brands in the world, rely on ReviewPro to better understand and improve guest satisfaction and to profit from the social web. Clients include the Beverly Hills Hotel, citizenM Hotels, Concorde Hotels & Resorts, Corinthia Hotels, Epoque Hotels, Hotel Bel-Air, 1895 Historic Hotels Group, Louvre Hotels Group, Melià Hotels International, Millennium Hotels & Resorts, the Roger Smith Hotel and Swiss-Belhotel International. Visit www.reviewpro.com for more information.
