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Caesars Entertainment Reveals Impressive Roster of Trendsetting Brands to Join The LINQ

Tuesday, October 02, 2012
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Caesars Entertainment announced today an impressive first wave of tenants to populate The LINQ, the company’s $550 million open-air retail, dining and entertainment district located on the 50-yard line of the world-famous Las Vegas Strip. Popular first-to-market concepts and trendsetting brands, such as Brooklyn Bowl and Sprinkles Cupcakes, are among the first tenants to sign onto the project which boasts more than 300,000 square feet of retail, dining and entertainment space. Opening in late 2013, more than 70-percent of the development space is committed under signed leases or letters of intent. With another 15-percent of the space under negotiation, the significant level of interest and demand from potential tenants has pushed The LINQ far ahead of schedule as contrasted with comparable projects at this stage of development.

“We’ve compiled a dynamic first group of retailers, restaurateurs and entertainment impresarios to achieve a unique and one-of-a-kind experience,” said Gary Loveman, chairman, president and chief executive officer for Caesars Entertainment. “Rather than adding additional gaming space or more rooms into an already room-rich market, we’ve designed The LINQ and its distinctive set of tenants to create an entertainment experience unlike any other currently available in Las Vegas. We believe this experience is something our current visitors will enjoy, as well as appeal to and attract a new set of customer.”

Caesars in collaboration with Caruso Affiliated, owner and operator of the popular Los Angeles shopping district The Grove, hand-selected the first wave of tenants to establish an atmosphere for The LINQ that will appeal to the region’s growing Gen X and Gen Y (ages 21-46) clientele. While The LINQ is designed to attract a slightly younger consumer, it will hold broad appeal for the more than 20.4 million people who currently pass the site annually. Sitting directly across from Caesars Palace and nestled between the Imperial Palace Resort and Casino to the north and Flamingo Resort and Casino to the south, The LINQ is within reasonable walking distance of more than 24,000 hotel rooms. An impressive 130-foot tall three-sided, full LED paneled pylon sign will mark the project’s Las Vegas Boulevard entrance while the world’s tallest observation wheel, the 550-foot Las Vegas High Roller, will serve as the focal point for The LINQ from the rear and is expected to become a top Las Vegas attraction. Adjacent to the High Roller sits several acres of programmable festival space that The LINQ operators will organize with outdoor events throughout the year.

“The LINQ offers a shopping, dining and entertainment experience that can't be found anywhere else in Las Vegas," said Rick J. Caruso, founder and chief executive officer of Caruso Affiliated. "With its stunning architecture and landscaping, diverse mix of world-class retailers and restaurants, and round-the-clock entertainment-- all anchored by the excitement and romance of the majestic High Roller--The LINQ will be a 'must-go' destination for Las Vegas visitors and residents alike. We couldn't imagine a more inspiring and exciting project to represent our first foray into the Las Vegas market. It's going to forever change the way people think about shopping and entertainment in this great city. ”

Caruso Affiliated, known and respected for building the most unique and highly successful and award winning retail projects in the nation, has worked with Caesars on The LINQ for more than two years providing design, merchandising and leasing strategy. Designed as a hub of social activity and connectivity, distinct experiences programmed throughout the day and night will further distinguish The LINQ. Unlike other Las Vegas entertainment experiences – aside from the casino floor – The LINQ will be programmed and activated a full 24-hours a day.

“The LINQ will cater to a wide variety of audiences and will serve as a location for a wide range of functions – be it a business meeting, bachelor party, family outing, first date, or ladies night out,” said Jon Gray, vice president and general manager of The LINQ. “No matter what the time of day, there will be something for you at The LINQ; from the time you get up in the morning, seeking a cup of coffee, to the time you’re ready to call it a night, with one last drink or quick bite. We are creating an experience that currently does not exist within the market. The development and its impressive list of tenants will re-define the center Strip and become a must-visit attraction.”

Comprised of diverse retail, dining, and entertainment experiences, the first wave of tenants to join The LINQ include the following:

• Bella Scarpa
o A unique footwear boutique sure to satiate the passions of shoe hounds from around the world. Also includes handbags, accessories and special apparel collections.
• Brooklyn Bowl
o "One of the most incredible places on earth," according to Rolling Stone Magazine, and ranked the number one music venue in New York City three years in a row by Zagat, Brooklyn Bowl redefines the destination entertainment experience. The Las Vegas location - the brand's first outside of Brooklyn - will thrill its guests with its 2,000-plus person performance area, rockin' comfort food by world-renowned Bromberg Bros. Blue Ribbon Restaurants, and 32 lanes of bowling which provide the best seat in the house to experience it all. The multi-dimensional venue will be one of the largest in America, and offer programming throughout the day and night. From all-ages Family Bowl and watching sports during the day, to nightly live performances and a nightclub that goes into the afterhours, the Bowl is the future of entertainment.
• Chayo Mexicano
o Chayo Mexicano is an upscale casual restaurant that transitions into a wildly intoxicating environment with multiple bars, private dining rooms and indoor/outdoor seating for parties of all sizes.
• F.A.M.E.
o Food, Art, Music and Entertainment combined to recreate a culinary bazaar of the best of Asian Night Markets. Combining the great street foods of Singapore, Tokyo, Seoul, Hong Kong and Tai Pei in a unique setting that incorporates pop art, Gangnam-style beats and live Asian-inspired entertainment, F.A.M.E. is a true experience for the five senses.
• Flour & Barley
o Offers guests a unique spin on a pizzeria eatery. The creative menu includes individual Brick Oven-style pizzas with wood-fired crusts, fresh mozzarella and house-made toppings. Pizza and craft beer will get equal thought at this sexy, rock-influenced pizzeria by Billy Richardson, his chef/partner Anthony Meidenbauer, and their company, Block 16 Hospitality.
• KOTO
o The trend store remains a foreign concept to the typical U.S. shopper and to most emerging international shoppers. KOTO is a lifestyle trend store where visitors can find unique gifts showcased on the trendsetting blogs at varied price points. With an ever-changing product line, KOTO offers shoppers a chance to enjoy fun objects, clever designs, interesting decorations and art in a hip, vibrant, and trendy environment that is never intimidating.
• Off the Strip
o Off The Strip Bistro, a local favorite among Las Vegans, is a comfortable, inviting Italian restaurant designed to make every customer feel like a regular. Conceived by former N9NE Group partner Andrew Belmonti, Off the Strip features steaks, pastas, chicken and fish dishes along with traditional American comfort food. Off the Strip brings a true neighborhood experience to the middle of the Las Vegas Strip.
• Ruby Blue
o Ruby Blue is the ultimate women’s accessories store with the hottest trends in costume jewelry, novelty legwear and hats and boasts a stunning inventory of lingerie and bustiers as well as a variety of provocative novelty games and toys.
• Sprinkles Cupcakes and Sprinkles Ice Cream Flagship
o Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles Cupcakes at The LINQ, the brand’s first flagship property outside of Los Angeles, will be the first Sprinkles location to feature the wildly popular cupcakes along with artisan ice cream flavors and crisp red velvet ice cream cones, as well as the cupcake ATM concept all in one location.
• Tilted Kilt
o The Tilted Kilt Pub & Eatery at The LINQ will be owned and operated by the concept’s original founder. Featuring a chef-driven menu, Tilted Kilt will serve up a high-energy, contemporary, Celtic-themed sports pub atmosphere staffed with beautiful servers in sexy plaid kilts.
• Yard House
o Yard House is an upscale, casual eatery known for great food, classic rock music and an endless fleet of tap handles featuring craft, imported and specialty ales and lagers. Offering an extensive menu of contemporary American cuisine,The LINQ location will be the largest location in the Yard House brand and house a massive, two-level outdoor patio and beer garden space adjacent to the Las Vegas High Roller.

While current signed tenants include a mix of dining, live entertainment and retail concepts, additional leases are being finalized in the apparel, eyewear, electronics, accessories, and athletic/sports boutique categories as well as quick serve dining, unique bars and iconic restaurants from across the country.

The LINQ retail, dining and entertainment experience is on schedule to open in 2013. Caesars estimates The LINQ will employ about 3,000 construction workers and create approximately 1,500 permanent jobs upon opening.

For additional development information and to learn more about the individual tenant brands, please visit TheLINQ.com.

About Caruso Affiliated
Caruso Affiliated is one of the largest privately held real estate development companies in the United States. They develop, own and manage a portfolio of highly specialized retail and residential properties that command sales per square foot more than double the industry average. Average consumer expenditures more than double that of traditional regional malls and sales growth is nearly three times that of traditional malls. Its portfolio encompasses a world-class collection of properties that attract millions of people annually, including one of its premier developments, The Grove, which attracts more guests per year than Disneyland. Caruso Affiliated is currently spearheading one of the largest retail development programs in the nation, which is expected to generate $80 million annually in new taxes for state and local governments as well as 11,000 construction jobs and 8,000 permanent jobs. Caruso Affiliated properties are designed to make them more than retail and residential sites, they are central gathering places for the communities they serve, as well as premier tourist destinations.

About Caesars Entertainment Corporation
Caesars Entertainment Corporation is the world's most diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 74 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit Caesars.com.

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