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Hansgrohe Launches Instagram Contest For Water Conservation Awareness

Tuesday, October 02, 2012
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Hansgrohe is taking its love of water and commitment to sustainability to the Instagram® image-sphere in celebration of the 40th anniversary of the Clean Water Act (CWA). The company’s “For The Love of Water” contest invites users of the photo sharing platform to follow @HansgroheUSA and tag their best water related images with #fortheloveofwater. Four winners will each receive an über cool Polaroid Z2300 instant digital camera. Kicking into gear on October 1, 2012 at 12 AM EST, the contest will conclude on October 31, 2012 at 11:59:59 PM EST.

The primary federal law in the U.S. governing water pollution, the establishment of the Clean Water Act in 1972 was a great step forward in the country’s water conservation movement. Committed to innovation and passionate about water, Hansgrohe is a firm believer in eco-conscious advancements like the CWA. An industry pioneer in sustainability and environmental protection, the company brings more than 30 years of eco-friendly product development to the market and is a longstanding partner in the EPA’s WaterSense® program. It has a company goal of reducing its water use in products and manufacturing 10% by 2014. Beyond being a catalyst for creativity, Hansgrohe hopes its “For the Love of Water” contest will serve as a reminder that we must safeguard the precious resource. In addition to the contest, Hansgrohe will show its continued efforts to preserve water by donating $5,000 each to the nonprofit Riverkeeper organizations for the Atlanta region and NYC area. The donations will help protect the environmental, recreational and commercial integrity of the Chattahoochee and Hudson rivers, which are located in the backyards of Hansgrohe’s North American headquarters and its designer brand studio, Axor NYC.

Entry Steps & Guidelines:
• Follow @HansgroheUSA on Instagram
• Tag an original, water-inspired photo with #fortheloveofwater
• Entrants must be residents of the 50 United States (excluding Rhode Island) or the District of Columbia.
• Multiple entries may be submitted

Timing & Rules:
• Submission Period - 12:00:01 a.m. Eastern Time (“ET”) on October 1, 2012 through 11:59:59 p.m. ET on October 31, 2012.
• Judging Period - 12:00:01 a.m. ET on Nov. 1, 2012 through 11:59:59 p.m. ET on Nov. 7, 2012.
• Images will be judged by a panel based on the clear relationship between the submission and the following criteria: creativity/originality of the photo and overall relevance to water & “for the love of water” theme
• The winners will be announced via Hansgrohe social media channels on or around November 14, 2012.
• Contestants can find the complete official rules on statigr.am: http://statigr.am/contest/zxy/hansgrohe-fortheloveofwater-photo-contest.

*Instagram® is a registered trademark of Instagram, Inc. This contest is in no way sponsored, endorsed, administered by, or associated with Instagram, Inc. You understand that you are providing your information to the Sponsor, and not to Instagram.

About Hansgrohe
Founded in 1901, Hansgrohe is the premium brand for bathroom and kitchen fixtures, and a market leader in showers and shower systems, as well as thermostat, pressure balance and ceramic cartridge technology. A winner of numerous awards throughout the world, Hansgrohe is regarded as one of the leading innovators in technology and design, with inventions such as the adjustable wallbar, multiple-spray handshowers and showerheads, the QuickClean™ function and AIR and water-saving EcoRight™ technology. These and other original products have helped reinvent the modern bathroom as a more functional, more comfortable and more beautiful living space. It is no coincidence that Hansgrohe’s offerings can be found in prominent and prestigious projects such as the Aqua Building in Chicago, Terminal 5 in London’s Heathrow Airport, Las Vegas’ City Center, Jean-Marie Massaud’s Chivas Stadium in Mexico, and the Masdar City Institute of Science and Technology in Abu Dhabi, among others.

Based in Schiltach in the Black Forest region of Germany, Hansgrohe has a global workforce of about 3,200 employees and serves customers in over 130 countries through 37 subsidiaries and branches. Known for taking tough action against product piracy and intellectual property theft, the company currently operates 10 manufacturing facilities, including six in Germany, as well as single plants in France, the Netherlands and China. In addition, the company manufactures and assembles many of its Hansgrohe-branded products for North America at its modern manufacturing facility in Alpharetta, Georgia, in the United States.

Design leader in the sanitary industry
In the current ranking of the International Forum Design (iF) of the world's best enterprises in the field of design, Hansgrohe SE is in 6th position among 2,000 companies. With a score of 1,080 points, the Schiltach-based bathroom mixers and shower specialist even outperforms such enterprises as BMW, Daimler, Audi, Hewlett Packard, Loewe and Porsche and leads the design hit list in the sanitary industry. www.hansgrohe.com/design.

About Axor
Axor the designer brand of Hansgrohe SE, successfully realizes “Designer Visions for Your Bathroom." In cooperation with Axor, leading product designers, architects and interior designers develop their vision for the bathroom as a living space. The Axor collections offer a great number of unique and sustainable solutions to create personalized bathrooms of the highest aesthetic and technological levels. To date, Philippe Starck, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola, as well as Ronan and Erwan Bouroullec have created Axor collections. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe.

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