Aloft Hotels has taken several initiatives to maintain a modern edge over the competition, one of which is the installation of cutting-edge guest service technology from software company Intelity. The Intelity ICE (Interactive Customer Experience™) enterprise platform is present in 26 Aloft hotels internationally, with plans to eventually install in all.
Aloft, which falls under the umbrella of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) has used this technology to provide its guests with a distinguished, top-tier experience, and a recent survey of customer satisfaction among hotel guests released by J.D. Power and Associates proves that the efforts are effective. Aloft was one of only four upscale North American hotel brands identified as “Among the Best.”
Aloft Tallahassee Downtown in Florida is one of the hotels that now features operational ICE technology. Guests are greeted in the lobby with an ICE-equipped touch screen that serves as a “Cool Concierge.”
The ICE Lobby software provides guests with digital information about the hotel and the local area, allows them to look up flight information and print boarding passes, and gives them the opportunity to arrange for pick up by taxi, among other services. The mix of technology and Southern hospitality has proven to be a successful pairing for the hotel, with about half of the traveler reviews on TripAdvisor giving the Tallahassee hotel the highest possible rating.
The positive effects of ICE Lobby technology featured as a “Cool Concierge” are recognized internationally as well, such as at the Aloft Abu Dhabi, this year's winner of the Middle East Hotel Award for Best Technology Integration. And the technology is merely the tip of the iceberg as far as amenities go at this hotel. Others include five restaurants, a sparkling pool with a poolside bar, and a location convenient to the airport and several of the city's attractions.
Intelity CEO and President David Adelson said, “The ICE enterprise platform meets the needs of modern guests and enhances their guest experience. Aloft hotels certainly provide excellent models for effectively serving today’s travelers.”
For more information on Intelity, visit www.intelitycorp.com.
Intelity, headquartered in Orlando, Florida, is the creator of the world’s first fully integrated enterprise platform including an interactive guest services interface, ICE (Interactive Customer Experience™), with a full, real-time back-end management tool that measures ROI and integrates with more than 25 hotel management systems. Since beginning operations in 2007, the hospitality solutions company has grown exponentially and become a pioneer in hospitality technology with the deployment of ICE across four continents serving almost 500 hotels worldwide, including all major brands and many significant independents. The customizable interface allows guests to arrange services via an in-room touch screen tablet (ICE Touch); smartphone and tablet (ICE Mobile); TV (ICE TV); laptop (ICE Connect); or touch screen (ICE Lobby). The ICE platform has been recognized industry wide earning Intelity the industry’s “Most Innovative Hospitality Technology” award in a vote by hoteliers and the Business Traveler Innovation Award for Best Travel Convenience & Efficiency Innovation. Become acquainted with ICE and learn what Intelity’s hotel partners are saying on the Intelity website www.intelitycorp.com. For more information please call 1-888-RevPAR-1 (1-888-738-7271) or follow us on Twitter (@Intelity).