Asiana Place in Chennai has signed with Pegasus Solutions for global distribution, online booking, and commission processing services. The 54-room property is now more accessible to a global audience of business and leisure travelers by leveraging Pegasus’ UltraSwitch for availability on the global distribution systems (GDS) and online channels, and by powering bookings through www.asianaplace.com with Pegasus’ OpenView booking engine.
Located inside the Ascendas IT Park in Chennai, Asiana Place caters to the area’s booming IT business. Accessing the GDS and more than a thousand online travel agencies (OTAs) through Pegasus will allow the hotel to be both seen and booked by those traveling to the area for business or pleasure. OpenView will drive direct bookings on the hotel’s website by enabling booking in multiple languages and currencies, and by providing dynamic pricing and packaging.
“There’s a global race to do business in India, which translates to a race for India’s hotels to capture the resultant inbound hotel bookings,” said Ashwin Vijayasekar, hotel manager of Asiana Place. “We’re already ideally situated to win among those who are familiar with the market, but it is through Pegasus that we will be able attract the travelers we haven’t yet reached. Blanketing the channels with proven distribution and powerful booking gives us a real edge in our market.”
Asiana Place is an urban retreat featuring panoramic views of Chennai, one of the four largest cities in India. Located in the self-proclaimed software development hub of India, Asiana Place is located just off the fast-developing urban expressway. Offering various amenities that include a doctor on call, the hotel brings a range of world-class services offered in a warm and comfortable environment.
“India is a major target for the hospitality industry right now,” said Rachel Grier, vice president of business development in ASPAC for Pegasus. “The Asiana Place has made a significant leap forward in its competitive set by tapping Pegasus, which has helped open markets – both geographic and channels – for more than 20 years.”
Additionally, Pegasus’ Global Commission Processing will allow Asiana Place to easily pay travel agencies on time and in the manner of their choice.
About Pegasus Solutions
Pegasus Solutions is the world’s lead provider of technology and services to hotels and travel distributors, serving nearly 100,000 hotels around the globe, and the majority of the world’s travel agencies. Offering award-winning solutions for booking, distribution, and commission processing services, Pegasus also offers a full array of strategic online marketing solutions and accommodation booking options through its Open Hospitality division. The company also delivers hotel marketing representation services through Utell® Hotels & Resorts, and powers the niche consumer website www.hotelbook.com™, which is dedicated to promoting independent and boutique hotels worldwide. Through its widely followed quarterly data report The Pegasus View, Pegasus is also recognized as the only hospitality company to report regularly on both business and leisure bookings.
Pegasus has 22 offices in 12 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com, www.openhospitality.com, or www.utell.com.
