In a major enhancement of marketing solutions available to hotels globally, Digital Alchemy has partnered with Evision Worldwide to combine Digital Alchemy’s leading cloud-based customer relationship management (CRM) and e-marketing solutions with Evision’s web design and development, search marketing, content development, online distribution strategy, and industry-leading analytics reporting.
As a result of this partnership, each company’s respective clients will have direct access to the expert services of the other. Digital Alchemy’s e-marketing and hospitality specific CRM services include automated reservation confirmations, pre-arrival messaging, post-stay greetings and online comment cards, all customized to upsell amenities and reaffirm customer loyalty. These communication channels represent opportunities that are typically missed. Digital Alchemy not only hits each one, it does so with expert, pointed precision.
"Combining our services with Digital Alchemy's means more options and expanded opportunities for our clients to reach their target audience," says Melanie Korn, Managing Director of Evision Worldwide. "With Digital Alchemy, the guest experience is seamless, persuasive and engaging, which we know is a key concern of our hotel clients."
Evision takes an integrated approach to marketing: online revenue optimization is the service, and specific products like PPC or SEO are tools to use toward that end. The result is a frictionless experience for clients and online performance that boosts bookings, reinforces the hotel-guest relationship, and enhances the marketplace impression of the brand. The company shares the same personalized service philosophy as Digital Alchemy, making the partnership a natural fit.
“The Digital Alchemy Advantage represents a new paradigm of doing business online for the hospitality industry,” said Don Hay, Digital Alchemy CEO. “Evision shares our philosophy, and together we create a powerful, cost-efficient way for hotels to substantially improve guest relations, occupancy rates and online revenue."
Several properties have already lined-up to take advantage of the Digital Alchemy Evision partnership. The PERRY South Beach Hotel, Resort and Spa, a newly opened upscale oasis with dramatic decor and seductive ambiance capturing the Miami Beach experience, has already launched the combined marketing mix.
“Digital Alchemy has provided extensive support and education to our marketing department, making the addition of their solution a pleasurable experience that compliments our current initiatives with Evision,” states Rajneel Conhyea, Director of Revenue & Distribution at the PERRY South Beach. “As a result The PERRY is already generating revenue linked directly to the implementation of Digital Alchemy’s e-marketing tools. This, in combination with bookings driven by Evision’s search engine marketing, has set us up to be very successful in the highly competitive South Beach market.”
For more information on Digital Alchemy’s comprehensive suite of CRM and e-marketing solutions, please visit www.Data2Gold.com. More information about Evision’s online revenue optimization and marketing services can be found at www.EvisionWorldwide.com.
About Digital Alchemy
Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit www.Data2Gold.com.
About Evision Worldwide
Evision Worldwide is a leading provider of Online Revenue Optimization for hotels, resorts and the travel sector. Through core services including web design, search engine marketing, and online distribution strategy, we upgrade traditional hotel marketing into a suite of services centered on total online revenue optimization. As a result, our unique, integrated strategies enable our clients to produce more value with the assets they already possess and to create new revenue streams where none existed. Visit www.EvisionWorldwide.com for more information.
