Corporate travel is on the rise, with global business travel spending up 4.6% in 2012[i]. This is why VFM Leonardo, leader in hotel multi-media syndication and display, is helping hotels better target business travelers on corporate booking channels with customized media that aligns with business travelers’ unique needs and expectations.
As part of VFM Leonardo’s VBrochure Ultra Premium subscription, hotels can easily create a targeted multi-media experience that is syndicated to the corporate booking channels in the VNetwork, including Concur, GetThere, American Express Travel, NuTravel, Lanyon and many more.
“Business travelers are looking for the hotel that is going to make their trip successful but many hotels appear similar online - their competitive advantages are not amplified. VBrochure gives hotels a simple way to offer visually engaging experiences that appeal to business travelers on the corporate booking tools they’re using when shopping for and booking hotels,” says Paolo Boni, CEO of VFM Leonardo.
Hotels can customize their business-focused VPowered Multi-Media player with targeted visuals and text descriptions to showcase their business amenities – such as business centers, meeting rooms, conference centers and guest rooms – to provide a more customized, engaging and relevant experience for travelers on these corporate channels.
Rupesh Patel, Owner of ZENique hotels has been using VBrochure since 2009. In talking about the benefits of using VBrochure to target corporate travelers, he says “When corporate accounts see our VBrochure it is impossible for them to say no. It lets us merchandise our hotel just as it is and is the best thing potential guests can see except for coming to our hotel directly. The VBrochure Multi-Media Player is a big selling point for us. It really made a difference and added to our revenue.”
For more information on using VBrochure to target corporate travelers download 3 Step Guide to Increasing Bookings on Corporate Channels, or contact VFM Leonardo.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ - the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit vfmleonardo.com.