Morgans Hotel Group Co. (NASDAQ: MHGC) (“MHG”) will launch SOAKED at Mondrian SoHo, a new private rooftop cocktail bar and lounge in the breathtaking 4000-square-foot, penthouse atop the tallest building in SoHo. Conceptualized by entrepreneur Jesse Itzler, co-founder of Marquis Jet Partners and investor in Zico Coconut Water, SOAKED will continue the natural revolution by using the highest quality, fresh ingredients to create mouth-watering, fruit infused cocktails without excess sugars and artificial flavors.
“Building on the “farm to table” trend we are excited to bring the concept “orchard to bar” cocktails to New York. SOAKED is a place where people can get fresh fruit infused cocktails and enjoy spiked fruit plates on SoHo’s coolest rooftop,” said Itzler founder of the 100 Mile Group. “I could not picture a better partner than Morgans Hotel Group to bring this concept to life.”
SOAKED’s Beverage Director, Steve Olson, one of the world’s foremost spirits experts, developed SOAKED’s unique menu to feature market-fresh cocktails, and fruit-immersed in premium spirits. The resulting concept is a perfect marriage between the local juice bar and an upscale cocktail lounge. Menu offerings are categorized under headings that include Soaked, Infused, Muddled, Shaken, Brewed, Stirred, and Swizzled. SOAKED’s signature juiced cocktails combine cold pressed juices from Liquiteria, with premium spirits to yield creations like the Super Friends, made with Avion tequila, apple, pear, pineapple, wheatgrass and mint. SOAKED’s unique infusions are created by steeping alcohol with fresh fruit, resulting in refreshing blends such as Pisco with Blueberries and Cardamom and Mezcal with Mexican Chocolate and Chile de Arbol.
The edible offerings at SOAKED include fresh “soaked” fruit and popsicles infused with premium spirits and soft serve frozen fruit from Soft Serve Fruit Co. SOAKED’s popsicles freeze together fresh fruit and spirits to create heavenly treats like the Strawberry-Rhubarb with Basil & Absolut Vodka. SOAKED fruit uses vacuum-sealed sous vide bags to create surprisingly delicious creations such as white peaches infused with maple and bourbon and cherries macerated in crème fraiche and Avion tequila.
“We are excited to bring the first natural rooftop bar to Manhattan this summer at Mondrian SoHo,” said Michael Gross, CEO, Morgans Hotel Group. “SOAKED is the perfect summer destination where guests can experience extraordinary drinks in a setting that provides unrivaled panoramic views of downtown Manhattan.”
The 4,000-square-foot indoor and outdoor penthouse has been transformed into an “Orchard in the Sky” featuring extensive natural landscaping, oversized planters and a 2,000-square-foot rooftop grass meadow. Beneath hundreds of antique light bulbs suspended above the space, guests can relax in the custom teak furniture, with north and south-facing terraces combining to provide dramatic sweeping views spanning all of downtown Manhattan.
SOAKED is a private event by invitation only. For more information, visit www.soakedsoho.com.
ABOUT SOAKED AT MONDRIAN SOHO
Located at 150 Lafayette Street, SOAKED at Mondrian SoHo will be open from July 12th through Labor Day, September 3rd, on Tuesdays, Wednesdays and Thursdays for hotel guests and by invitation only from 6 PM – 12:30 AM.
ABOUT MORGANS HOTEL GROUP
Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first “boutique” hotel and a continuing leader of the hotel industry’s boutique sector. Morgans Hotel Group operates Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles, South Beach and New York, Clift in San Francisco, Ames in Boston, Sanderson and St Martins Lane in London, and a hotel in Playa del Carmen, Mexico. Morgans Hotel Group has ownership interests or owns several of these hotels. Morgans Hotel Group has other property transactions in various stages of completion, including Delano and Mondrian in Marrakech, Morocco; Hudson and Mondrian in London, England; Delano in Cesme, Turkey; and Mondrian properties in Istanbul, Turkey; Doha, Qatar and Nassau, The Bahamas. Morgans also owns a 90% controlling interest in The Light Group, a leading lifestyle food and beverage company. For more information please visitwww.morganshotelgroup.com.
ABOUT 100 MILE GROUP
The 100 Mile Group creates, incubates and develops original ground breaking brands. The firm also specializes in marrying innovative companies with influencers and star power. Portfolio companies include: ZICO Coconut Water, Sheets Dissolvable Strips, and Voli Light Spirits, the world's first low calorie line of vodkas. Recently, The Coca Cola Company acquired a majority interest of ZICO Coconut Water and Sheets Brand has become the world's largest producer of dissolvable energy strips. The 100 Mile Group was founded by Marquis Jet Partners co-founder Jesse Itzler in 2009.
