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HI Connect® Design - Inside the 'Vignette' Experience

At HI CONNECT Design attendees will get the chance to learn and shop in wholly new ways. Here’s what to expect from the March 21-23 event.

Friday, December 02, 2011
Glenn Haussman
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HI Connect® Design

We’ve never been busier here at Hotel Interactive®, Inc. and it’s all because we’re working hard bringing HI CONNECT Design to life. The massively scaled event is of course kicking off March 21 and runs three days at the Gaylord Opryland Resort in Nashville, TN. And it promises to be the most revolutionary and original event ever to hit the lodging industry space.

That’s one of the reasons we’re so excited. Reinventing the stalwart tradeshow is no easy task, but fortunately we’re working night and day to make this an incredibly successful event for attendees as well as the participating cadre of designers, architects, purchasing companies and suppliers. We are no strangers making incredible things happen against all odds such as our highly acclaimed BITAC® Events.

Last week we shared with you how HI Connect® Design is all about the ‘vignette.’ That is, our seemingly endless series of actually constructed hotel environments created by our more than 60 featured designers, architects and purchasing professionals. So this week we thought we’re sharing a little more about maximizing the amazing ways you can shop and learn while you experience our 150,000 square foot show floor. Be warned, if you’re not careful you might just confuse the HI CONNECT Design show floor with an actual hotel.

Shop & Learn
We’ve recreated the shopping and product learning experience to create a never-ending sense of discovery, stimulation and engagement when you step into completely functional guestrooms including a variety of uniquely designed luxury, midscale, boutique, sustainable, ADA, timeshare; even futuristic and wellness concepts.

Imagine this; take a tour of a luxury guestroom while chatting with the actual designer, architect or purchasing pro that created the vignette. You’ll learn why specific elements were included to complete their vision and how our creative masterminds made the space come together to form a seamless guest experience. Discuss the latest trends they employed in the space, ask them advice about projects you’re working on or are planning, or perhaps inspire each other with new ideas sparked by touring these actual fully constructed spaces.

"Hotel Interactive® has once again come up with another amazing concept that will revolutionize the way the hotel industry does business," said Andre Landon AIA, Design Director, EDI International Inc.

HI Connect® Design will completely change the way design concepts are presented; products and services are purchased and sourced while setting the stage for attendees to network and do business better going forward. Perhaps you discover you love that new bed from Simmons Hospitality Bedding featured in one of the midscale guestrooms or that task chair from Global Allies featured in an upscale room. Well then, you’ll have a chance to meet right then and there with a representative from that company. They’ll whisk you away to a secluded area immediately behind the vignette. There you’ll sit and have a one-on-one conversation where you can learn about that product or anything else that company offers without interruption. Ask specific questions you need answered for a project you’re working on or planning. You can even make a deal right there to get that project closer to completion.

No Aisles, Just Isles
Broken into different communities, HI Connect® Design has eliminated all aisles from show floor. Rather, all our vignettes will surround central hubs. Areas accurately recreating public spaces found in the hotel such as the 9,000 square foot lobby, the 4,000 square foot outdoor poolside space, 6,000 square foot spa or the 9,000 square foot restaurant. Other areas include the concierge lounge, ballroom, hallways and even pre function space.

Here too you can meet with the professionals that created these spaces and have some of the most unique meetings ever imagined. Discuss that new piece of workout equipment while sipping a smoothie or talk about how amazing the décor looks in our lounge over a late day cocktail. The possibilities are endless at HI Connect® Design.

If you want to be a part of or for more information relating to this unique and dramatic experience at HI Connect® Design, being held March 21-23, 2012, visit our dedicated website here to learn more and register for this unparalleled event that is sure to set the new standard in hospitality tradeshows.



Credit
Glenn Haussman    Glenn Haussman
Editor in Chief
Hotel Interactive®, Inc.

Bio: Glenn Haussman is Hotel Interactive®'s Editor-In-Chief, where he manages all editorial content for the hotel industry’s leading online information resource. In addition to publishing the daily magazine, he hosts a weekly on demand radio shows and develops educational content for the company’s BITAC® and HI Connect® Design ...
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