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Simmons Hospitality Bedding Introduces Transflexion Comfort Technology

--Revolutionary “break in” technology offers consistent feel to guests and increased durability--

Wednesday, September 15, 2010
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Simmons Hospitality Bedding Co
Simmons Hospitality Bedding Co
Beautyrest® Pocketed® Coil Mattress

Simmons Hospitality Bedding is introducing its patented Transflexion® Comfort Technology, an innovative foam “break in” process that is designed to increase the durability of mattress comfort layers, at this week’s Hospitality Design Boutique Exposition (HD Boutique) in Miami. The Transflexion foam, which is incorporated into select Beautyrest® Do Not Disturb® models and all Beautyrest Black® Luxury Hotel Collection models,helps minimize changes to the comfort supplied by a bed's foam layers, allowing hotels to provide guests with the same level of comfort whether it’s the bed's first or 1,001st night of use.

“Most traditional foams contain a certain amount of false firmness that is removed over time by guests sleeping on the bed,” said Steve Tipton, vice president of Simmons Hospitality Bedding. “While this is completely normal, the comfort of the mattress can change as a result, triggering the need for replacement. Transflexion Comfort Technology makes false firmness a
non-issue by ‘breaking in’ the foam before the mattress is constructed, which helps to ensure consistent comfort for every guest.”

Researchers at Simmons Bedding Company created the process of pre-stressing polyurethane foam layers before they are used in mattress production to achieve enhanced comfort and increased durability. In the Transflexion process, large sections of polyurethane foam are subjected to high pressure. This forces tiny windows inside the foam cells to pop open and release trapped gas from inside and throughout the foam. With traditional polyurethane foams, the gases stay trapped inside the foam cells until they are gradually released through repeated use of the bed.

A key part of the company’s proactive research and development strategy, Transflexion Comfort Technology helps Simmons supply hotel owners and managers with the utmost in value and guest satisfaction. Simmons’ dedication to creating the technology demonstrates the company’s continued investment in industry-leading innovations that enhance the durability of
its products.

“The Transflexion process, like our EnduroTECH® foundation, enables Simmons® mattresses to withstand years of intense use,” said Tipton. “We know that if a mattress is out of commission, that costs our clients income, so we designed our product portfolio with superior durability and reliability in mind. Transflexion Comfort Technology and the EnduroTECH foundation are examples of this commitment to excellence, and Simmons has conducted extensive testing of both offerings to back up our durability claims. Hotels can feel confident that Simmons mattresses will perform consistently night after night.”
For more information, visit www.simmonshospitalitybedding.com.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world's largest mattress
manufacturers, manufacturing and marketing a broad range of products including Beautyrest®,
Beautyrest Black®, Beautyrest® NxG®, Beautyrest Studio™, BeautySleep®, ComforPedic by
Simmons™, Natural Care® and Beautyrest Beginnings®. Simmons Bedding operates 19
conventional bedding manufacturing facilities and one juvenile bedding manufacturing facility
across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key
supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons
Bedding is committed to developing superior mattresses and promoting a higher quality sleep
for consumers around the world.

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