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Cassa Hotel And Residences NYC Opens August 2010

New Enrique Norten Design Makes Statement In Midtown Manhattan Skyline.

Monday, June 28, 2010
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Cassa Hotel and Residences is the newest iconic building in the heart of midtown Manhattan created by world renowned architect – Enrique Norten of TEN Arquitectos in collaboration in with CetraRuddy. Offering a boutique hotel experience of sophisticated style and quiet indulgence, Cassa Hotel and Residences is rich in texture, contemporary in design, yet warm and inviting. Its stimulation to the senses extends beyond its tapering exterior, as the hotel casts a unique shadow that falls upon the world class shopping experiences of Fifth and Madison Avenues, the bustle of Times Square, and the bright lights of Broadway in New York’s renowned theatre district. Elegantly proportioned, the striking exterior rises as an obelisk among its traditional neighbors, striking a timeless new design statement on the New York City skyline.

Entering the welcoming and intimate lobby you’ll encounter black volcanic walls that are polished to a matte sheen creating a uniquely contradictory texture that appears at once as a soft yet a rugged wall surface. The boomerang shaped reception desk adds a bold statement and a sharp contrast of color: think of a ripe red tomato picked at its peak of flavor. There you’ll be greeted by unassuming staff that are eager to manage your every request.

Look beyond the reception area, where natural light floods through a two story glass wall drawing the outside urban setting into a vertical garden. Along a dramatic catwalk, you’ll spy from above the restaurant, 1945 , which will make its full unveiling in Fall 2010. Architectural developer and nightlife entrepreneur, Jesse Keyes, has envisioned a chic modern midtown interpretation of downtown creative cool, with design support and direction by architect Thaddeus Briner. 1945 integrates a voluminous sculptural setting, and diverse engagement zones – U-bar, Great Hall, and the Dining Room where guests will be brought into a manifold of enhanced environments of rich fabrics, lighting and sound experiences. Mad Men will live again, better, healthier, and more vibrantly, with a menu focusing on healthy, organic, simple interpretations of Mid-Century American cuisine.

Cassa Hotel boasts 166 elegantly designed rooms wrapping guests in total comfort and luxury. Buttery cream colored leather seating and ottomans are the perfect place to kick back and thumb through a carefully selected collection of art and fashion books by Rizzoli and Taschen, which are also available for purchase. Black leather studded headboards, Frette Linens, robes and slippers are standard throughout every room category. The photography of Irene Mamiye graces every room, each piece an individual work of art. Bath amenities are provided by Angelo Caroli including full sized soap bars, fresh and lightly scented shampoo, conditioner and body lotion suitable for men and women. Geneva provides the docking station for your MP3 player and 42” flat-screen HD quality televisions are part of the overall guest experience.

Dean and DeLuca, a premier gourmet food purveyor and New York institution since 1977, provides an in-room snack bar filled with a sweet and savory selection of items to satisfy that late night craving, the hold-over tidbit until dinner, or the immediate need for a munch at any time of day.

Enrique Norten, founder of TEN Arquitectos, has created a new exciting, visual accent to the New York City skyline in collaboration with CetraRuddy. Cassa Hotel and Residences delivers a discernible style and indulgent sensory experience for its guests, through textures, sounds, and unrivaled amenities. Opening August 1, Cassa Hotel and Residences is now taking reservations. For more information or to make a reservation, please visit www.cassahotelny.com. Introductory rates start at $279 based on availability. For reservations, call 212.302.8700 or toll-free 888-53-CASSA(22772).

About Cassa Hotel and Residences
Conceived by Enrique Norten, TEN Arquitectos in collaboration CetraRuddy, Cassa Hotel and Residences makes an identifiable mark in the New York City skyline with its elegant proportions, rising as an obelisk among its traditional neighbors. Sited within a prime location, flanking the theatre district, world class shopping experiences of Fifth and Madison Avenues, and the excitement of Times Square, the 166 rooms and 57 residences are urban sanctuaries, contemporary in design and rich in texture, yet warm and inviting. Cassa Hotel and Residences delivers its discernible style and unrivaled service to the inspirational amenities: from the stack of design and art driven book titles in the rooms to the elegant bath products dedicated to wellbeing and relaxation by Angelo Caroli. An exciting addition will be the 1945 Restaurant and Lounge, the next ambition of Jesse Keyes, the brainchild of famed La Esquina, Goldbar, and Hotel Griffou, catering to the in vogue crowd of New York City nightlife.

About Assa Properties
Founded by Solly and Isaac Assa, Assa Properties has been developing and investing in major residential, retail and commercial properties since 2000. The firm has acquired over three million square feet of premier assets located throughout the United States and Mexico. Starting in 2002, Assa Properties began acquiring buildings within the New York City Area, namely 743 Fifth Avenue, 2 Herald Square and 6 Times Square - originally the Knickerbocker Hotel built by John Jacob Astor - with an eye towards building luxury retail and hotel experiences in some of the New York City's most distinctive neighborhoods. They have since evolved their original vision with two new developments, Cassa Hotel and Residences and Galerie, full-service, luxury hotels and condominiums that will offer premium hotel services to their full-time residents.

Marketed By Desires Hotels
From the neon lights of Ocean Drive in South Beach to the Harley-Davidson Museum in Milwaukee, and from the iconic Delmar Loop in St. Louis to the heart of Times Square, Desires Hotels is a collection of independently created modern boutique hotels. High in style, distinct and creative, each of these lifestyle hotels have one-of-a-kind architecture and interior design, allowing guests to expect just as much from their hotel as they do from their destination. Savvy travelers seeking a lifestyle-oriented experience will appreciate the “Your Desires” program that tailors a unique experience to every guest. Joining the collection in 2010 will be Hotel Zamora in St. Petersburg, FL and The Charlee in Medellin, Colombia.

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