RCI, the global leader in vacation exchange and one of the Wyndham Worldwide family of brands (NYSE: WYN), announced that it added 32 new resorts, including five resorts from existing affiliations, to the world’s largest vacation exchange network in the first quarter of 2010. The additions include five resorts under construction as well as three from The Registry Collection® program, the world’s largest luxury exchange program and one of the three worldwide exchange programs under the RCI® umbrella.
“Developers understand the importance of working with a quality exchange company that provides valuable services to help them increase sales and lower marketing costs, especially in today’s economy,” said Geoff Ballotti, CEO, RCI. “Whether it’s through technology or product innovations, RCI continues to demonstrate the value it offers to its affiliates worldwide. In just four months we surpassed the one millionth click-through from RCI.com to our developers’ websites and we’re very focused on helping to drive new leads and new business to our affiliates. In addition to the work we continue to do on RCI.com to get the word out about our great industry, we were also very pleased to announce this quarter the launch of RCI Points PlatinumSM membership, a new premium membership that will offer exclusive exchange and lifestyle benefits to subscribing members.”
Following the addition of 100 resort affiliations in 2009, RCI announced a new agreement earlier in the quarter with InnSeason Resorts, one of the most well-known vacation brands in New England, and most recently in April, RCI announced the addition of nine new resort affiliations across Indonesia, Malaysia and Vietnam.
Continuing its work as a technology leader and innovator, RCI recently unveiled an RCI® application for the iPhone® and iPod touch® mobile digital devices which is also now available on the iPadTM. The RCI TV feature, currently available through the Apple Store® retail store services, grants users immediate access to the quality destination videos currently available on RCI.com that they can then share or save. The RCI SnapBook™ feature allows users to capture pictures, videos, voice memos and texts on their iPhone during a vacation, with the application automatically logging when and where the event took place. RCI also launched a YouTube Channel that contains over 50 quality resort videos from RCI TV that showcase RCI affiliated properties around the world. From this site, visitors can link directly to RCI.com and back to the affiliated resort to view rich video content on the resort they are interested in along with information that further educates the public on the benefits of vacation ownership.
“RCI is constantly working to develop new and exceptional marketing and technology ideas that both benefit our affiliates and improve the member experience,” added Ballotti. “It’s what our affiliates and members have come to expect from us and it’s what we plan to continue to deliver.”
iPhone®, iPod® , and Apple Store® are registered trademarks of Apple Inc and iPadTM is a trademark of Apple, Inc. This press release is an independent announcement and has not been authorized, sponsored or otherwise approved by Apple Inc.
RCI is part of Wyndham Exchange & Rentals, the worldwide leader in vacation exchange and the European leader in vacation rentals, with exclusive access for specified periods to more than 65,000 vacation properties in approximately 100 countries. Wyndham Exchange & Rentals is comprised of vacation exchange, including RCI, the worldwide leader in vacation exchange and provider of travel services to businesses and consumers and The Registry Collection? program, the world’s largest luxury exchange program; vacation rentals, including Endless Vacation Rentals?, Landal GreenParks®, Novasol®, and other renowned vacation rental brands, through which vacationers can rent a variety of property types, from city apartments to villas; and NorthCourse® Leisure Real Estate Solutions, a research and consultancy firm providing advisory services to the global leisure real estate industry. Wyndham Worldwide Corporation is one of the world’s largest hospitality companies with leading brands in lodging franchising, vacation ownership, vacation rentals and vacation exchange. For additional information visit our media center.