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A Trip Through Old Time Hotel Brooklyn

Here is the story of two century-old hotels in Brooklyn: The Bossert and the St. George Hotels.

Thursday, April 08, 2010
Stanley Turkel
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The Hotel Bossert was built in 1909 by Louis Bossert, a Brooklyn lumber magnate, as a residential hotel in Brooklyn Heights. The historic 14-story, 224-room hotel, once referred to as the “Waldorf-Astoria of Brooklyn,” has been owned by the Jehovah’s Witnesses since 1984.

The Brooklyn Dodgers celebrated their first and last World Series championship when they beat the New York Yankees in 1955. In the lobby of the Hotel Bossert, delirious Dodger fans celebrated by singing “For He’s A Jolly Good Fellow” for Walter Alston, the Dodgers manager.

The Bossert was once famous for its Marine Roof, a two-level rooftop restaurant and nightclub with a nautical motif and magnificent views of Manhattan. In the summer of 1933, Freddy Martin and his orchestra were playing for dancing at the Marine Roof. They were so well received that the following summer, Freddy Martin and orchestra were playing at the St. Regis Roof of the St. Regis Hotel in Manhattan.

At the end of 2009, the famous classical music station WQXR became a non-commercial, listener-supported station on 105.9 FM. Believe it or not, the station was first conceived by advertising executive Elliot Sanger and radio technician John Hogan over dinner at the Bossert in 1935.

The Bossert was one of the several hotels that the Jehovah’s Witnesses acquired and renovated during the 70s and 80s. By 1984, when the Witnesses purchased it, the building had been reduced to a sad condition by age and neglect. The Witnesses performed an excellent restoration, reproducing the mahogany windows and replacing 2,500 square feet of Bottachino Classico marble with stone from the original Italian quarry. The restoration earned a “Preservation Award” from the New York Landmarks Conservancy in 1991 and a Special Award for Architectural Excellence from the Brooklyn Heights Association in 1993. Now it appears that the Watchtower Society has put the Bossert on the market, where it is expected to bring a $100 million bid.

The Hotel St. George and its adjacent buildings were built between 1885 and 1929. By then the St. George was the nation’s largest hotel with 2,623 rooms. The original ten-story hotel was developed by Captain William Tumbridge who served in the Union Navy in the Civil War. It was designed by architect Augustus Hatfield and later expanded by Tumbridge with adjacent buildings designed by architect Montrose Morris.

As reported by Christopher Gray, the eminent New York Times Streetscapes columnist (December 29, 2002): “Like other hotels before the advent of the better-class apartment building, the St. George offered shelter to both transients and permanent residents. The 1905 census records the family of prominent chinaware merchant Theodore Ovington, including his daughter Mary White Ovington, 40, a Radcliffe graduate. In 1909, she was one of the founders of the National Association for the Advancement of Colored People (NAACP); her 1911 book “Half a Man” cast light on the troubles faced by African Americans.

In 1914, Mary Ovington wrote “How the National Association for the Advancement of Colored People Began” and in 1927, “Portraits In Color” about James Weldon Johnson, Marcus Garvey, W.E.B. DuBois, George Washington Carver, Langston Hughes, Paul Robeson and 14 other distinguished African Americans.

By 1922, the large real estate development firm Bing & Bing acquired the hotel, and in 1928 had architect Emery Roth design a 30-story 1,000-room addition. The new building had a large ballroom, a salt water swimming pool and a giant revolving flood light on the roof meant to serve as a navigation beacon for aircraft.

During the hotel’s heyday from the 1930s to the 1950s, Presidents Roosevelt, Truman, Kennedy and Johnson spent the night. Other celebrities included F. Scott Fitzgerald, Thomas Wolfe, abolitionist Henry Beecher and Truman Capote. The world-renowned Colorama Ballroom, illuminated with 1,000 multicolor bulbs, attracted young people from Manhattan to dance to popular orchestras. The complex included stores of all kinds, restaurants, a movie theater, 14 meeting and banquet halls and the largest salt water swimming pool in the United States. Black and white photographs on the walls of the fitness center memorialized pool visits by Esther Williams, Johnny Weismuller and Buster Crabbe. The spa included steam rooms, sun lamps, and antique reducing machines, one of which applied a vibrating hip sling and another concealed all but the head of its victim in a zip-front canvas bag.

In 1995, after years of deterioration and foreclosure, a serious fire destroyed the original building and damaged the surrounding structures including the tower building. After repair, the St. George Tower is now a residential cooperative building. The Weller Wing of the St. George, once the hotel entrance, is now part of Educational Housing Services (EHS) which provides dormitory services to 1200 university students in the New York City area.

On March 28, 2010 the following news item appeared in the New York Times:

For co-ops desperate for new ways to increase income, consider what the St. George Tower in Brooklyn Heights has decided to do. The co-op board for the Tower, a 27-story building at 111 Hicks Street, looked up one day and decided to sell the enclosed former home of the building’s water tanks for reuse as a 30th-floor penthouse with a roof terrace. The price tag is $2.495 million.

The penthouse would be created in what is now raw industrial space with exposed pipes and walls. But it also has floor-to-ceiling arched windows and, according to Kevin Brown, a senior vice president of Sotheby’s International Realty and the Co-op’s broker, “drop-dead views” facing the harbor, Manhattan and brownstone Brooklyn. “Your breath is taken away when you look out those windows,” Mr. Brown said. He said the board found a clever way to create value where there had been none before, and spent months getting approval from the attorney general’s office and the city buildings department before putting the space on the market.

The 66-by-53 foot space still has one remaining tank, which will be boxed in. The board has consulted with an elevator company to consider ways to bring one of the building’s elevators up to the 30th floor.

“Somebody is going to have to want a challenge to create something here,” Mr. Brown said. “But they will only be limited by their imagination and pocketbook.”

Please take note that Stanley Turkel, MHS, ISHC has just published “Great American Hoteliers: Pioneers of the Hotel Industry.” It contains 359 pages, 25 illustrations and 16 chapters devoted to each of the following pioneers: John McEntee Bowman, Carl Graham Fisher, Henry Morrison Flagler, John Q. Hammons, Frederick Henry Harvey, Ernest Henderson, Conrad Nicholson Hilton, Howard Dearing Johnson, J. Willard Marriott, Kanjibhai Patel, Henry Bradley Plant, George Mortimer Pullman, A.M. Sonnabend, Ellsworth Milton Statler, Juan Terry Trippe and Kemmons Wilson. It also has a foreword by Stephen Rushmore, preface, introduction, bibliography and index.

Visit www.greatamericanhoteliers.com to order the book.

Contact:
www.stanleyturkel.com
917 628-8549
stanturkel@aol.com
Credit
Stanley Turkel
Hotel Interactive® Editorial Division

Bio: Stanley Turkel, MHS, ISHC operates his hotel consulting office as a sole practitioner specializing in franchising issues, asset management and litigation support services. Turkel’s clients are hotel owners and franchisees, investors and lending institutions. Turkel serves on the Board of Advisors and lectures at the NYU Tisch Center for Hospitality, Tourism and Sports Management. He is a member of the prestigious International Society of Hospitality Consultants. His ...
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