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A billion-dollar rejuvenation continues to pay off for Four Points by Sheraton, which today unveiled a global pipeline that is set to ramp up its portfolio by 16 properties in 2010. Four Points currently operates 148 hotels in 24 countries.
Gearing up to open its 150th property in the first half of 2010, the Four Points brand has one of parent company Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE: HOT) most robust pipelines. In 2010 eight new Four Points properties are slated to open in established North American markets and another eight set for international business and leisure travel hubs in Asia and Africa.
“Four Points by Sheraton continues to experience meaningful growth around the world based, in part, on the flexibility of the brand that makes it an appealing option in a variety of markets and settings,” said Simon Turner, President of Global Development. “For example, in 2010, we will debut the brand with new-build hotels in Nigeria, Bangkok and Phuket. While in North America, where the brand already enjoys market leading presence, we are seeing growth through conversion and adaptive reuse projects.”
In China, three Four Points properties are expected to open in the coming year in Lianyungang, a center of international trade known as China’s “east-west freight corridor”; the port city of Taicang, whose thriving economy boasts investment projects from the US, UK, and Germany; and Tai’An, home to spectacular Mount Taishan, a UNESCO World Cultural and Natural Heritage site.
“Guests consistently tell us how much they appreciate the great value and stylish comfort of Four Points , especially at a time when travel can be so challenging,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “The brand’s powerful global growth proves that travelers find simple pleasures like a great local craft beer at the end of a long day, free bottled water, free and fast WiFi, and a great night’s sleep universally appealing.”
Four Points is also scheduled to debut in key markets like Lagos, Nigeria, Bangkok, and the popular Thai resort island of Phuket. In Canada, Four Points will open hotels this year in Niagara Falls, Ontario; Saskatoon, Saskatchewan; and Calgary, Alberta. Domestically, properties are planned for markets including San Jose, CA; Oklahoma City, OK; Memphis, TN; and Long Island City, NY.
The Four Points brand’s explosive growth follows a $1 billion rejuvenation of the brand. Major renovations, conversions, and new-build hotels have led to a remarkable 70 percent turnover in the Four Points portfolio over the last five years.
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