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Lou Carrier has been appointed to the position of Chief Operating Officer of Chicago’s AAA Four Diamond theWit Hotel brand. In this position Carrier will be responsible for overseeing all operational, marketing and brand-centric development initiatives of the emerging brand for owner/developer, the ECD Company.
“Lou has been with us since the inception of the brand and his newly expanded role follows a natural evolution. We’re extremely fortunate to have such an artful operator and brand savvy collaborator at this important time of our brand”, says Scott Greenberg, President of the ECD Company. “Lou’s multi-brand experience and proven leadership skills have yielded a strong track record of delivering results and driving positive performance.”
Carrier’s experience is diverse and extensive. After completing his hotel management education he was recruited by then-Stouffer hotels and assigned to their flagship property, the Mayflower Hotel in Washington, D.C. After nine years he joined Loews Hotels and was selected to open and manage the Hard Rock Hotel in Orlando. Later becoming Executive Vice President of the Hard Rock Hotel and Casino Las Vegas. Carrier also created the highly acclaimed BOKX 109 American Prime restaurant brand in the Boston area which continues to be one of the most successful and talked about venues in the market.
About theWit Hotel
AAA Four Diamond theWit Hotel (201 N. State St.) is a new luxury boutique hotel located in the heart of Chicago’s energetic Loop theater district. theWit is a flagship property developed by Scott Greenberg of the ECD Company and is affiliated with the Doubletree brand of Hilton Hotels. Clients enjoy the benefits of membership in HHonors, Hilton’s reward program for loyal guests. Four-diamond service with a clever twist is the hallmark of theWit experience, and the hotel’s stylishly irreverent character is inspired by the culture and self-expression so inherent in its urban surroundings. Designed by Chicago architect Jackie Koo with interiors by Cheryl Rowley, theWit holds 238 hotel rooms; 60 suites; two full floors of meeting and event space; SCREEN, a state-of-the-art multimedia theater; and three dining concepts: cibo matto, STATE AND LAKE, and a 27th-floor lounge, ROOF. The property also offers guests an opportunity for tranquility at its full-service spa (Spa@theWit) and health club. theWit is a sleek, contemporary hotel offering a new kind of lifestyle hospitality experience.
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