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Go-Lo.Net Rebrands As Tripatini.Com

Friday, October 23, 2009
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David Paul Appell, co-founder and CEO of EnLinea, LLC, a Miami-based developer of innovative social networks, today announced the rebranding of formerly budget-oriented travel social network Go-Lo.net as Tripatini.com to reflect a broader concept focusing on travel at all price points. Launched in summer 2009, Tripatini breaks down the traditional barriers that have stood between travelers and travel journalists, publicists, agents, vendors, and anyone else with good, actionable info.

Appell, a longtime travel journalist and former travel magazine editor, explained: "We're getting fabulous response from both the travel media and trade as well as the general public, but our original name, reflecting a focus on budget travel primarily, was proving too limiting. Today we choose "Tripatini" not just because it sounds more fun -- a potent, sophisticated cocktail of travel -- but because it more clearly telegraphs "travel" and is more welcoming, inclusive, and versatile."

Adds EnLinea President José Balido, "Our slogan, 'Mix It Up With the Travel Experts,' means that members get to 'hang out' online not just with other travelers (there are other Web sites for that), but also with industry insiders, whether a travel journalist from New Delhi, a world-renowned adventure tour operator, a high-powered travel agent specializing in honeymoons, or representatives from major hotels, airlines, and tourist boards that presently include Britain, Colombia, Israel, Minnesota, and Toronto, among many others."

With a user-friendly interface, the online travel community the New York Post recently dubbed "Facebook for travelers" combines fun content ? destination spotlights; user-generated photo and video galleries; travel news feeds; an events calendar; weekly polls; world music videos with commentary; and a far-ranging weekly travel blog ? with a smart, eclectic and fast-growing network of members from more than 55 countries/territories around the world thus far, including Albania, Andorra, Argentina, Aruba, Australia, the Bahamas, Belgium, Brazil, Brunei, Canada, Cayman Islands, Costa Rica, the Czech Republic, Denmark, Dubai/UAE, Ecuador, Fiji, France, Germany, Ghana, Greece, Guatemala, Hong Kong, India, Israel, Italy, Japan, Kenya, Kuwait, Malaysia, Mexico, Mongolia, Nepal, New Caledonia, New Zealand, Nicaragua, Nigeria, Pakistan, Peru, the Philippines, Portugal, Rwanda, Saudi Arabia, Seychelles, South Africa, Spain, Sudan, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Trinidad/Tobago, Turkey, Uganda, the United Kingdom, the United States, Uzbekistan, and Vietnam. They're all travel enthusiasts, but many are also travel journalists, travel agents, tour operators, airline reps, hoteliers, and marketers.

Members participate in more than 260 groups dedicated to all 50 U.S. states and most countries around the world, as well as travel topics including eco/sustainable tourism, family travel, honeymoons/weddings, gay/lesbian, movies & travel, travel with pets, wine, foreign-language and culture clubs, history/archaeology, singles travel, and much more. Most of these groups even list specific members qualified to advise on that destination or topic. What could be cooler than getting up-to-date info from an Auckland journalist about your upcoming trip to New Zealand, a couple of tips from a fellow traveler, and a rundown of fare options from a Kiwi-specialist travel agent, all in one place? And you might even make a friend or two along the way!

Tripatini also has dedicated groups for travel media, travel agents, tour operators, and travel publicists, and a random sampling of other members includes representatives from: Colombia Tourism, Finnair, German National Tourist Office, Kimpton, Lufthansa, Air Seychelles, Mandarin Oriental, Minnesota Tourism, Mississippi Tourism, Netherlands Tourist Board, NYC & Company, Portugal Tourism, Ritz-Carlton, SAS, South Carolina Tourism, Visit Britain, and Visit Florida, among others. All are ready and willing to help fellow members upon request.

Says Appell, "In an age when both travel and the print media are facing enormous pressures, we hope to create new outreach opportunities for both ? and help people keep exploring their world."
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