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Barbados Unveils New Brand Advertising Campaign

Monday, October 05, 2009
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The island of Barbados recently unveiled in New York, the design and concept behind its new ‘Long Live Life’ campaign developed by MMG Worldwide. The destination brand campaign is a celebration of the island’s rich history, culture, food and music, bringing to life the vibrant passion for life reflected by Barbadian nationals. Visitors to Barbados Tourism Authority’s web site, www.VisitBarbados.org, will soon discover a newly re-launched, interactive site, set to launch November 2009, designed as the centralized hub for interacting with all things Barbados, as well as creating an easy to use ‘tool’ to tailor-make an experiential Barbados vacation.

The new Barbados advertising campaign embraces the discovery of fine living though lessons taken from ‘Bajans’ - the people of Barbados - and are based on the ideals that life was meant to be discovered, shared and lived. Vivid photography used in the new campaign captures the island’s unique and picturesque coastlines, natural settings and lively culture, all while telling a story about enjoying and taking pleasure in life’s finer moments.

“Featuring the island’s natural beauty and landscape, and its people and culture, the newly launched advertising campaign is a celebration of the island of Barbados,” said Urban Cumberbatch, Vice President Sales & Marketing, The Americas (Ag.) with the Barbados Tourism Authority (BTA). “The campaign is designed to tell the story of our island through the eyes of its people, providing snapshots of how to master the art of fine living and ‘Long Live Life.’”

The re-designed VisitBarbados.org web site launching in November 2009 will engage visitors through a rich media experience including interactive video content, a robust research and trip-planning tool and vibrant photography and content under the sections of Historic Sites, Sports Facilities and Beaches, among many others. Unveiled later this year will be the Barbados “Trails” program providing visitors a chance to experience the island’s culture, history, flavor and colors in a unique self-discovery format by following the ‘The Rum Runners Trail’, ‘The Faith Trail’ or ‘The Water Trail’, to name a few.

The eastern-most of the Caribbean islands, and situated outside the hurricane belt, Barbados was formed by the collision of the Atlantic crystal and Caribbean plates, which created a volcanic eruption to create this country of contrasts; from serene Caribbean waters and coral beaches for sunbathers and swimmers to an Atlantic coastline ideal for surfers and sailors. A truly authentic Caribbean destination, mixing European sophistication and culture with nature and heritage sites, culinary excellence, and romance, offering small and affordable guest houses, luxurious villas, all-inclusive resorts, family-friendly hotels, and boutique escapes – there is definitely something for everyone in Barbados.

About Barbados
The island of Barbados offers the most authentic Caribbean experience with its exceptionally rich culture and history rooted in remarkable landscapes, including The Crane beach, St. Philips, voted one of the world’s sexiest beaches for 2008 by Concierge.com. Barbados is the first and only Zagat-rated Caribbean island with numerous internationally renowned chefs who masterfully put signature spins on local delicacies and traditions. Barbados is also an ideal stage for world-class events and has hosted numerous athletic championships, including the ICC Cricket World Cup Final 2007 and the 2006 PGA World Golf Championship-The Barbados World Cup. Accommodations range from picturesque plantation houses and villas to quaint bed and breakfasts to award-winning five-star resorts. The newly renovated Grantley Adams International Airport offers even more non-stop and direct service from a growing number of U.S. cities via newly-launched Jet Blue, Air Jamaica, American Airlines, Delta and US Airways, making Barbados the true gateway to the Eastern Caribbean. Barbados was voted #8 in the World by Trip Advisor’s ‘2008 Travelers Choice Destination Awards’ in its Top 100 Destinations category. Follow the Barbados beat and catch up on the latest news via the Barbados Facebook page at www.tinyurl.com/barbadosbeat and Twitter at www.twitter.com/barbadostourism. For more information on travel to Barbados, visit www.visitbarbados.org, or contact the Barbados Tourism Authority at 1.800.221.9831.
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