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Sheraton Universal, Iconic 'Hotel Of The Stars', Announces Hiring Of Veteran Senior Management

New Director of Marketing and Director of Sales Follow String of New Appointments.

Thursday, November 20, 2008
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Sheraton Hotels & Resorts
Sheraton Hotels & Resorts

After a $25 million makeover and recent appointments to their executive team that include a General Manager, Executive Chef and Director of Food and Beverage, the iconic Sheraton Universal welcomes two additional executives to its sales team: Brian Jago as Director of Marketing and Sales and Dan Sierka as Director of Sales.

Both professionals bring at least 20 years experience to their positions. Their leadership will be instrumental in guiding the legendary hotel into its 40th year of serving as the base camp for Hollywood’s entertainers and offering a warm, welcoming experience for business and leisure guests.

“We are confident that our newly appointed sales directors will revitalize and increase clientele now that the hotel has re-launched,” says DH&R Senior Vice President Mark Hickey. “Brian and Dan bring track records that have only entailed improvement and success over extensive careers.”

As Director of Marketing and Sales, Jago will oversee a team of associates in the areas of marketing and national, group and leisure sales. In addition to implementing sales strategies that drive occupancy, Jago will supervise the hotel’s re-branding after its first major renovation since 1978. Jago returns to the Los Angeles market after holding similar posts at Pacific Palms Resort, Royal Palm Miami Beach, and Ojai Valley Inn. At Royal Palm Miami Beach, he oversaw a $25 million renovation to its 471 rooms and public spaces.

Prior, Jago earned his reputation for revitalizing sales at Santa Monica properties including Shutters on the Beach and Hotel Casa Del Mar, as well as St. Regis Los Angeles and Century Plaza Hotel & Spa in Century City, Calif. In the wake of 9/11, while positioned at Shutters on the Beach and Hotel Casa Del Mar, he increased sales and built a successful team, producing more than $250,000 in revenues during the three-month period after 9/11, shattering all expectation.

In Sierka’s role as Director of Sales, he will oversee national group and leisure sales. He supervises a sales staff which, in 2007, produced nearly $7 million in room revenue. His responsibilities include generating new accounts and developing relationships with key organizations such as conventions and visitor bureaus throughout the country.

At Sierka’s previous position as Vice President of Sales & Marketing at Aspire, he was responsible for overseeing and developing the sales, marketing, public relations, sales software and new website design for clients to operate more efficiently. He was also pivotal in their goals of training, optimizing revenues and increasing profitability for their customers. Prior, Sierka managed sales and marketing teams at The Boulders Resort in Boulder, Colo., Pointe South Mountain Resort in Phoenix and Fairmont Scottsdale Princess Resort in Scottsdale, Ariz, where he exceeded sales targets for 16 consecutive years and inspired his colleagues to achieve record personal performances.

About Sheraton Universal
The Sheraton Universal is owned and managed by Destination Hotels &Resorts, a leader in the management and repositioning of upscale and luxury hotels and resorts. Its $30 million renovation, which will be fully complete with the updating of meeting space and pool area next year, artfully blends Sheraton's four-star service with the history of an iconic Hollywood hotel. Each guest enjoys a warm and welcoming experience in one of the newly renovated 451 guestrooms. The 21-story hotel offers more than 30,000 square feet of flexible indoor and outdoor meeting space as well as Sheraton's latest, sought-after amenities including Sheraton Sweet Sleeper bed, Shine by Bliss bath products, Starbucks 1-cup service, " LCD HDTVs, iHome iPod docking station/clock radio, wireless Internet throughout hotel and cool refreshments and appetizers in the new lobby bar, In the Mix. Additional services include a 24-hour Sheraton fitness center programmed by Core Performance, and in the lobby, the Link@Sheraton communications hub will offer an inviting space where guests can connect with others through the Internet and interact with fellow travelers. The hotel's Club Lounge feature amenities and service fit for a studio exec which includes hors d'oeuvres and refreshments. Hundreds of film, television and music entertainers have also been guests at the "Hotel of the Stars" including Michael Jackson, Gladys Knight, Tom Hanks, John Travolta, Dolly Parton, Ava Gardner and Matthew McConaughey, just to name a few.

The Sheraton Universal is located adjacent to Universal Studios and Universal CityWalk, one Metro stop from Hollywood & Highland and in close proximity to the heart of Hollywood, L.A.'s most popular beaches, Rodeo Drive and Pasadena. The Sheraton Universal is located at 333 Universal Hollywood Drive, Universal City, California 91608. For more information, please visit www.sheratonuniversal.com or call 1-800-325-3535.

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