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The popularity of the new “3 Palms” brand for upscale independent and condo-hotel properties continues to grow with signed agreements that will add two properties to its portfolio.
The two hotels are a 76-room new construction in Dothan, Alabama, which is expected to open in September of 2009 and a 60-room conversion in Madison, Indiana, which is expected to open in November of 2008.
“Our upscale lodging system is moving ahead in a positive manner as word-of-mouth recommendations are spreading within both the hotel and time-share industries,” said Doug Collins, chairman and CEO of Atlanta-based America’s Best Franchising Incorporated, which also operates two of the country’s leading upper economy hotel brands – America’s Best Inns & Suites and Country Hearth Inns & Suites.
“Our delivered reservations have exceeded expectations – and properties joining 3 Palms especially like the flexibility of using either the 3 Palms name or retaining their current name and adding a tagline that describes the property as a 3 Palms hotel.”
Announced in March, the 3 Palms brand is a group of established upscale independent and condo-hotel properties which are located primarily in resort destinations and are rated three-diamond AAA or higher. Currently, four properties are open in central Florida.
Benefits of the 3 Palms brand for owners include sophisticated internet marketing services, aggressive brand support, and a simple, affordable fee structure of $25 per unit per month plus 7% of gross reservation revenues delivered.
Benefits of the brand for travelers include attractive rates for dependable accommodations at full-service resort destinations which feature modern amenities and luxurious furnishings.
About America’s Best Franchising, Inc.
America’s Best Franchising, Inc. currently franchises the Country Hearth Inns & Suites, America’s Best Inns & Suites and 3 Palms Hotels & Resorts lodging systems. America’s Best Inns & Suites (www.americasbestinns.com) are mid-priced hotels with single, double and suite accommodations, complimentary breakfast and free local phone calls. There are currently 105 properties and 7,165 rooms open in the U.S. and South America. Country Hearth Inns & Suites (www.countryhearth.com) are mid-priced, limited-service hotels that provide southern hospitality, comfort and value. There are currently 93 properties and 5,845 rooms open in the U.S. and Canada. 3 Palms Hotels & Resorts (3palmshotels.com) are upscale destination properties offering premium accommodations in destination locations at reasonable prices. There are currently 4 properties in the Central Florida market offering 788 rooms, townhomes and condominiums. For additional information, contact 770-393-2662.
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