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UNITE HERE Local 5 Concerned About Preserving The Hilton Brand Value Amid Timeshare Acquisition Rumors

Thursday, March 19, 2020
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HONOLULU--UNITE HERE Local 5 released a report detailing potential risks to the Hilton hotel brand value. UNITE HERE Local 5’s report comes in response to media claims that Apollo Global Management sought to acquire Hilton Grand Vacations timeshare company and a recent New York Post article claiming that such a potential transaction caused concern for Hilton Worldwide Holdings. Hilton Worldwide is the licensor of the Hilton trademark.

UNITE HERE Local 5’s report looks at risk to the brand value in a scenario where Apollo Global Management acquired the Hilton-branded timeshare company and merged it into its Diamond Resorts timeshare affiliate. UNITE HERE Local 5’s report shares Diamond Resorts’ history of headline risk including a state attorney general settlement, regulatory agency consumer complaints, online reputation and unfavorable news articles about the timeshare company’s practices.

UNITE HERE Local 5’s report provides important information for anyone with a stake in the value of the Hilton trademark and brand. The report can be found at www.unitehere5.org/HiltonBrandReport.

About UNITE HERE Local 5 – UNITE HERE Local 5 is the Hawaii-based branch of the UNITE HERE union, which represents over 300,000 North American members in the hotel, foodservice and gaming industry. UNITE HERE Local 5 represents hotel workers at the famed Hilton Hawaiian Village Resort in Waikiki, Hawaii, which includes Hilton Grand Vacations timeshare units.

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