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Cambria Hotels Debuts Newest Property In Downtown Asheville, NC

Friday, June 08, 2018
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ROCKVILLE, MD—The rapidly expanding Cambria Hotels brand made its official entrance into Asheville, N.C., with the grand opening of the Cambria Hotel Downtown Asheville. The 136-room property is the newest hotel in downtown Asheville, offering spectacular views of the Blue Ridge Mountains from every guest room and a stylish, upscale experience

Located at 15 Page Avenue, the Cambria Hotel Downtown Asheville is in the heart of the city, just minutes from award-winning restaurants, craft breweries, art galleries, music venues, and the iconic Biltmore Estate. The hotel is also nearby to the Mission Health and GE Aviation corporations.

The property is home to Hemingway's Cuba, a Cuban restaurant and rooftop terrace with sweeping views of the mountains. Antonio O. Fraga, Sr., president and founder of FIRC Group, Inc., which developed this hotel, brought his Cuban roots to Asheville with authentic Cuban cuisine and "the birth of the Cuban Daquiri."

"The Cambria Hotel Downtown Asheville was inspired by the city's thriving craft beer scene, unique culinary presence and flourishing arts culture. The hotel's décor and offerings bring the city to guests with authentic design and locally sourced food and beverage options," said Janis Cannon, senior vice president, upscale brands at Choice Hotels. "Cambria Hotels understands that today's travelers are experience-hungry and strive to maximize their time, which is exactly what we deliver to Cambria hotels with modern essentials and little luxuries."

The hotel features several additional hallmarks of the Cambria guest experience, including:

  • Spa-style bathrooms with Bluetooth mirrors
  • Contemporary, sophisticated guest rooms with plush bedding
  • Handcrafted food options
  • Open-air terrace
  • State-of-the-art fitness center
  • 3,400 square feet of multi-function work spaces

FIRC Group, Inc. is a family-owned and operated real estate development company.

"Asheville is no longer just one of the country's top leisure destinations. Today's Asheville is a vibrant community, making it a great place to live and to do business. The Cambria Hotel Downtown Asheville provides access to all the region has to offer, for visitors and locals alike. The experience each guest receives when they stay with us truly represents genuine, heart-felt hospitality offered by a family-owned business," said Fraga, Sr. "We want every guest to feel like they're receiving something more than the standard hotel stay. They are experiencing our unmatched Fraga family hospitality and we are proud to be a part of their memories of Asheville."

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