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Oxford Hotels & Resorts, LLC Announces Repositioning Of Tampa Bay Waterfront Hotel Into Godfrey Hotel & Cabanas Tampa

Wednesday, January 10, 2018
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TAMPA BAY—-Oxford Hotels & Resorts, LLC, the Chicago-based hotel management and branding affiliate of Oxford Capital Group, LLC, announces the opening of The Godfrey Hotel & Cabanas Tampa. Formally known as The Bay Harbor Hotel & Conference Center, the hotel commenced a multi-million dollar transformation in October 2015. The hotel is the fourth Godfrey property announced in Oxford’s rapidly growing national portfolio of lifestyle hospitality brands, which include the flagship Chicago location (2014), Boston (2016), and the Godfrey Hollywood, which is currently under construction and scheduled to open in 2019.

“We were initially drawn to the irreplaceable waterfront real estate with its beautiful views and sunsets,” said John W. Rutledge, founder, president, and chief executive officer of Oxford Hotels & Resorts, LLC and its parent company Oxford Capital Group, LLC. “We consider Tampa Bay and the greater Tampa Bay area to be one of the most dynamically growing areas in the country, thus, we felt this was a perfect choice for our first southern Godfrey. The Oxford team is excited to bring our vision to life with this distinctive lifestyle property, fully embracing the unique character of Tampa Bay.”

Oxford is actively negotiating on several additional Godfrey locations around the country and expects to continue to prudently grow the brand in key strategic markets throughout North America.

With Bay Harbor’s stunning waterfront views and prime location on Tampa Bay, it’s no surprise that the hotel caught the attention of George M. Steinbrenner, renowned former owner and managing partner of the New York Yankees, who owned and utilized the hotel as a spring training base for the major league team for over thirty years. Although the hotel was sold to new ownership in 2005, under Steinbrenner’s management, the property was a well known hangout for the Yankees and Steinbrenner family, who hosted an annual Christmas party at the property. Now, thirteen years later, Oxford brings the lifestyle feel of Steinbrenner’s hotel legacy back to life with Bay Harbor’s repositioning to The Godfrey Hotel & Cabanas Tampa.

The comprehensive repositioning of Bay Harbor includes the addition of 15 new guest rooms and a complete renovation of the hotel’s existing guest rooms and suites, which were upgraded with hardwood flooring, marble countertops, plush mattresses, new double-sink vanities, frameless walk-in showers, backlit LED mirrors, contemporary furnishings, and nautical-inspired room accents, including drapery and artwork. The repositioning also features a vibrant lobby renovation, including the addition of a café and wine bar, reinvention of the resort’s waterside restaurant and bar, and exterior improvements. These design enhancements set the stage for Bay Harbor to join Oxford’s Godfrey brand as Tampa Bay’s newest lifestyle hotel. A complete reconstruction of the hotel’s iconic pier paves the way for a reenvisioned beachfront – the final phase of the property’s transformation culminating in the spring of 2018. This final phase features the addition of a South Beach-style outdoor pool and cabanas lounge, the cornerstone of The Godfrey’s transformation as Tampa Bay’s premiere waterfront destination.

Oxford’s Principals collaborated closely with Global design firm The Gettys Group to bring Oxford’s vision to life for the Tampa Bay property, balancing tropical influences from the hotel’s location off of Tampa Bay’s coastline with the upscale Godfrey brand, to create a stylish, yet relaxed resort. Inspired by the sunset and bay, the Oxford-Gettys team used soft, neutral, and modern tones throughout the property’s design. The Godfrey’s lobby offers guests a luxurious lounge with relaxed furnishings, Italian tile, and nautical accents. New lounge seating, fireplaces, sumptuous cabanas, and a soft-blue façade enhance the waterfront-resort experience while creating a tranquil atmosphere for guests.

The Godfrey Hotel & Cabanas Tampa features 276 nautical-inspired, upscale guest rooms, including 14 suites, each offering guests breathtaking views of Tampa Bay from the rooms and newly-installed private balconies. The guest rooms also feature complimentary Wi-Fi, 42-inch flat screen televisions, Keurig coffeemakers, a mini-refrigerator, and more. Guests will be able to enjoy a state-of-the-art fitness center, two heated pools with the second to open in the spring, a miraculous beachfront, and a 3,200-square-foot pier overlooking the waterfront.

The lobby features a new social table that doubles as a communal workstation with electrical outlets and a lounge for guests to relax with Buddy Brew Coffee, a local craft roaster, or another beverage from The Godfrey’s new lobby-level café and wine bar.

In addition to the breathtaking views, The Godfrey’s prime waterfront location offers guests multiple water activities, including jet skiing, boating, paddle boarding, and kayaking. The hotel is also within walking distance of the beautiful Ben T. Davis Beach connecting Tampa with Clearwater.

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