NEW YORK––InterContinental Hotels Group® (IHG) and LRR Holdings LLC announce the opening of Crowne Plaza HY36 Midtown Manhattan. As the newest Crowne Plaza property, the design-centric newcomer has set out to completely transform future standards for the modern business traveler. Located at 320 West 36th Street mere blocks from the Javits Center and flourishing Hudson Yards neighborhood, Crowne Plaza HY36 already holds TripAdvisor’s number one spot for New York City hotels after celebrating flourishing reviews alluding to the hotels commitment to personal excellence.
“As we reinvent the Crowne Plaza brand, we hope to adopt the flare and energy the up-and-coming Hudson Yard neighborhood attracts, while adding our own unique narrative,” said Dieter Schmitz, IHG Area General Manager. “We will tap guests and New York’s iconic energy to help us recreate this authentic story via a refreshingly genuine and energizing guest experience unlike any other in New York City. We know travelers have hundreds of options here in New York City and we take immense pride in ensuring our guests leave feeling valued, refreshed and energized by our escape from the robotic, cookie-cutter norm in hospitality today.”
The property has adopted the brand’s newly introduced Guest Love Essentials, including premium pillows, newly-designed collateral and the MOMENTUM by Timo Weiland uniform collection for hotel team members. In addition, the property features complimentary WiFi throughout the hotel with IHG Connect®, in-room coffee stations, power everywhere and a beautiful fitness center.
“The opening of the Crowne Plaza HY36 Midtown Manhattan marks yet another milestone in the Crowne Plaza Accelerate transformation journey for the brand,” said Eric Lent, VP, Crowne Plaza, Holiday Inn and F&B Solutions, the Americas, at IHG. “The level of planning that went into this New Modern property is staggering, and guests are sure to be wowed by every last detail. On behalf of the entire IHG team, congratulations to Owner, Lance Steinberg, of LRR Holdings LLC, Dieter Schmitz, and their entire staff for launching a beautiful new hotel in the heart of one of the world’s busiest markets.”