Analysts at Lodging Econometrics (LE) report that the Upper Midscale category stands at 2,060 Projects/205,270 Rooms, and has the largest project count of all chain scales in the Total Construction Pipeline. The second largest is the Upscale category which has 1,258 Projects/162,609 Rooms. Together, the Upper Midscale and Upscale Pipelines comprise 67% of all projects in the Total Pipeline.
The brands with the largest number of projects in Upper Midscale are; IHG’s Holiday Inn Express with 426 Projects/39,393 Rooms, Hilton’s Home2 Suites 343 Projects/35,845 Rooms and Hampton Inn with 322 Projects/33,109 Rooms.
In Upscale, the top brands are; Marriott’s Residence Inn with 187 Projects/23,617 Rooms, and SpringHill Suites with 149 Projects/17,182 Rooms followed by Hilton’s Garden Inn with 134 Projects/17,734 Rooms.
As would be expected, these two chain scales are forecasted to have the highest guest room growth rates through 2018. The Upper Midscale chain scale is forecasted to grow its guest room Census by 4.9% and Upscale by 5.4% in 2017, and by 5.3% and 5.6% in 2018, respectively.