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NH Hotel Group Wins Global Tender To Operate Largest Hotel In Benelux With Its nhow Brand

´nhow Amsterdam RAI´ to offer an unconventional guest experience in an iconic building designed by OMA, founded by Rem Koolhaas, that will change the city skyline.

Wednesday, April 29, 2015
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NH Hoteles
NH Hoteles
24 countries

AMSTERDAM - After a competitive tender procedure, NH Hotel Group's project 'nhow Amsterdam RAI' has been chosen as the winning hotel concept by The City of Amsterdam and Amsterdam RAI. The new building will be the largest hotel in Benelux and will be located at the Amsterdam RAI complex, one of the largest exhibition and conference centers in the Netherlands. NH Hotel Group expands to eleven hotels in Amsterdam and will add an icon of 299 feet to the Amsterdam skyline. nhow Amsterdam RAI is the answer to a long desired wish of Amsterdam RAI to have a hotel on their own grounds. The hotel, operated under a lease contract by NH Hotel Group, will have 650 rooms, which makes it the largest hotel in Benelux. On 25 floors, guests will experience nhow in every possible aspect. As any other nhow hotel, nhow Amsterdam RAI will offer an unconventional experience that elevates the guests’ stay by awakening their senses.

nhow Hotel Brand
Under the umbrella of NH Hotel Group, nhow is always evolving, adapting itself to the city where it is. Its properties take their inspiration from the most avant-garde cities in the world and are designed by the most creative minds of the moment. At nhow hotels nothing is pre-established, everything is unexpected and it awakens all the guests’ senses, both physically and intellectually. From the hotel entrance to the rooms, the lobby, the restaurants, the corridors, the meeting rooms and the creative spaces, the experience is different for every consumer but with a common feeling, the sense of “wow”.

nhow hotels, located in key trendy urban areas undergoing transformation and change, become a reference point of the cities to meet, experience and create.

nhow Amsterdam RAI will be the second nhow hotel in The Netherlands after the recently opened nhow Rotterdam last year. Also nhow is currently in Milan (Italy) and Berlin (Germany) and is expected to be in 12 additional destinations by 2018. The development of the nhow brand is one of the 24 initiatives included in NH Hotel Group’s strategic five-year plan, with which the company aspires to be the top choice in consumer’s minds.

nhow defines a new generation of hotels: iconic, inspiring, surprising and always on the move. As a synthesis of a new style of enjoying life, “nhow brings a never before seen level of hospitality and aims to become the benchmark for the most innovative cultural, social and artistic movements of the big cities, globalized and constantly changing,” said Federico J. González Tejera, CEO of NH Hotel Group.

nhow Amsterdam RAI: On Air
The hotel concept focuses on connectivity, innovation and media. Guest will be able to connect with each other and the rest of the world 24/7, and state-of-the-art technological innovations will be implemented in the hotel, such as the 3D Holographic Telepresence, one of the latest technologies for virtual and interactive meetings and events (to be installed in 10 destinations before the end of this year). NH Hotel Group is the only hotel chain in the world that offers technology solutions like these in their hotels on a permanent basis. The top floor will feature a high-end, multimedia studio for recording and airing, TV, radio, and online programs live offering a spectacular view of the Amsterdam skyline.

Change the skyline
nhow Amsterdam RAI is a great addition to NH Hotel Group's presence in the Dutch capital. "With 650 rooms, 25 floors and a state-of-the-art multimedia studio at 299 feet on the top floor, we will change the Amsterdam skyline, together with our partners. After nhow Milan, nhow Berlin and nhow Rotterdam, iconic nhow Amsterdam RAI will be a hotspot where ultimate hospitality, surprise elements and breathtaking gastronomy will be 'On Air', every day and night," says Maarten Markus, Managing Director of NH Hotel Group Benelux, UK, France, USA & Africa.

Later this year and into 2016, NH Hotel Group will launch three additional hotels in Amsterdam as part of their NH Collection brand, positioning the Company as a hospitality leader in the Netherlands. This accolade was highlighted on April 16, when NH Hotel Group was voted Best Hotel Chain of the Netherlands at the 2015 Zoover Awards for the second year in a row and with an overall score of 9.0 for hospitality, facilities and quality.

nhow Amsterdam RAI will become a hotspot for guests, business travelers, leisure travelers and Amsterdam citizens alike. Scheduled to open in the second half of 2018, nhow Amsterdam RAI will be developed together with real estate development partner COD.

The property’s striking design can be attributed to the world famous architects of OMA, founded by Rem Koolhaas, who are also responsible for the iconic nhow Rotterdam, winner of the Entree Hospitality & Style Award for Best Hotel Design of 2014. The design for nhow Amsterdam RAI is based on ' The Signal', a well-known object, located at the main entrance of the Amsterdam RAI. In January 2015, The Signal received the status of National Monument and its eye-catching shape has inspired the architects’ impressive hotel design.

With the Most Preferred Hotel status, guests, meeting & event organizers and visitors of the Amsterdam RAI will join forces to promote the city of Amsterdam for international meetings, congresses and events.

About NH Hotel Group
NH Hotel Group (www.nh-hotels.com) is Europe’s third-ranked business hotel chain. It operates close to 400 hotels with almost 60,000 rooms in 29 markets across Europe, the Americas and Africa, including top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.

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