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The Westin Lake Las Vegas Announces Two Sales & Marketing Appointments

Thursday, August 29, 2013
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The Westin Lake Las Vegas Resort & Spa has put new emphasis on its sales and marketing operations with the appointments of Michael Pramshafer as Resort Vice President of Sales & Marketing and Matt Boland as Director of Marketing. The appointments bring a breath of fresh talent to "The Other Vegas"SM in Henderson, Nevada, with focus on increasing revenues from leisure, business and group travelers alike.

"We're thrilled to welcome Michael and Matt to The Westin Lake Las Vegas team," said Greg Gooding, General Manager. "They bring a comprehensive knowledge of the area, passion for the surrounding community, exceptional experience and a new energy to the Sales and Marketing Department."

Michael Pramshafer, Resort Vice President of Sales & Marketing
With an extensive background in and impressive knowledge of the Las Vegas hospitality market, Michael Pramshafer works to drive revenues as Resort Vice President of Sales & Marketing of The Westin Lake Las Vegas Resort & Spa. Prior to arriving in Henderson, he worked as the Executive Director of Sales at Stratosphere Hotel & Tower in Las Vegas. Previously he held an array of sales positions across his two-decade-plus career, including Vice President of Convention Sales & Marketing at Tropicana Resort & Casino in Las Vegas; Vice President of Hotel & Gaming Sales at Cable Beach Resorts & Crystal Palace Casino in Nassau, The Bahamas; and Director of Sales at Harrah's Hotel & Casino in Las Vegas. Pramshafer got his start in the industry as Director of Sales at Flamingo Hilton Laughlin in Laughlin, Nevada.

A native of Chicago, Illinois, Pramshafer earned a Bachelor of Arts degree in Journalism and Speech Communication from Eastern Illinois University in Charleston, Illinois. He resides in Las Vegas.

Matt Boland, Director of Marketing
A marketing leader in the world of sports and entertainment, Boland is responsible for developing signature brand marketing campaigns to generate new revenue for The Westin Lake Las Vegas Resort & Spa. He joined the resort following a turn as Marketing Director of Legacy Properties, a Las Vegas-based real estate development startup specializing in creating world-class golf and spa resorts. While at Legacy, Boland launched Diamante Cabo San Lucas Golf & Spa Resort in Cabo San Lucas Mexico. The Diamante Dunes golf course designed by Davis Love III was recently rated in the prestigious "Top 100 in the World" (#58) by Golf Magazine.

Previously, Boland spent twelve years as a writer, producer and marketing executive with Home Box Office (HBO). Based in New York, he worked on a range of original programming including HBO Boxing, Inside the NFL, The Sopranos, Entourage, Sex & the City, The Wire, Deadwood and Band of Brothers. His role with the premium cable and satellite network went further, including involvement as Supervising Producer launching HBO's business development and new media division for HBO.com and HBO ON DEMAND, leading online marketing campaigns, generating new revenue, and establishing the largest and most successful subscriber newsletter in the entertainment industry. Boland got his start producing extreme sporting events - not least the first X Games - for ESPN in Bristol, Connecticut.

Born and raised just outside New York City, Boland earned a bachelor's degree in Communications from the University of Rhode Island in Kingston, Rhode Island.

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About The Westin Lake Las Vegas Resort & Spa
The Westin Lake Las Vegas Resort & Spa in Henderson, Nevada is a multi-faceted jewel welcoming travelers with a wide array of possibilities and easy proximity to the heart of Las Vegas. Each of the resort's 493 guest rooms and suites is superbly comfortable and outfitted with refreshing touches to awaken the senses, including Westin Heavenly Beds and 37-inch flat screen televisions. Guests enjoy a range of dining options onsite, including stylish Asian cuisine at Marssa; Continental fare in a relaxed atmosphere at Rick's Café; tasty baked goods at Marrakesh Express; and casual cocktails at Arabesque Lounge. Spa Moulay offers an extensive menu of treatments and services in a gorgeous space, and the sizable outdoor pool is the spot to unwind both day and night. The resort also has more than 22,000 square feet of meeting and event space, including the Casablanca Ballroom with capacity for up to 2,100 guests. For more information, please visit
www.westinlakelasvegas.com

About Pyramid Resort Group
Pyramid Resort Group manages and asset manages a diverse portfolio of resorts in one of kind destinations across the United States and the Caribbean. These locations range from Hawaii to Arizona to Florida and to the Cayman Islands. Pyramid Resort Group delivers creative, engaging experiences for the leisure and group guest inclusive of golf, spa, fitness, dining, meetings, recreation, water sports, and cultural immersion. www.pyramidresortgroup.com

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