The Inns & Spa at Mill Falls has announced it is transitioning to a new “Mill Falls at the Lake” name and has redesigned its logo, marking an evolution of the lakeside property and an increased variety of offerings on site for guests. According to Rusty McLear, president and CEO of Mill Falls, the refreshed name and logo are rooted in the property’s proud history of being located in Meredith and they reflect a more accurate depiction of the Inns’ presence on the lake.
“We found that our guests, when they thought of coming to visit us, always thought of getting away to the lake, or relaxing on or near the lake, or enjoying the lake,” said McLear. “Over time, we have made changes to our logo as we have added more and more inns and properties to our location. But we perhaps overlooked the obvious selling feature of our place --- the beautiful location directly on the shores of Lake Winnipesaukee. We weren’t telling our story as clearly as we could have been, and we believe this redesigned logo accurately reflects our desirable lakeside location, and graphically simplifies our name at the same time.”
Making an identity change is not something McLear, or his team at Mill Falls, took lightly. The newly designed logo is quite similar to the original look and maintains the Inn graphic and typeface, yet clearly highlights the new Mill Falls at the Lake name. (A graphic of the logos for the property since 1985 is attached.)
“This new look will serve us well into the future, and will allow for continued growth without having to change our logo every time we add an Inn or other feature,” said McLear. “We’ve evolved and grown a great deal over the last few years – including the newly constructed Lodges and the addition of the Lake Activity Center which is home to EKAL Lake Activities and Sacred Waters Yoga Studio. We recognized that our logo truly represents the heart and soul of our property, and serves as an emotional “token” to our guests. We are delighted with the new look and name, and we expect our guests will continue to enjoy the luxurious accommodations and fine dining and activities – all by “the lake” –that they have come to expect from us.”
Guests can expect to see the new name and logo beginning in February.
About Mill Falls At The Lake
Mill Falls at the Lake is located in the historic village of Meredith, New Hampshire on the shores of Lake Winnipesaukee. The property includes four Inns; Mill Falls, Bay Point, Chase House and Church Landing as well as the Mill Falls Marketplace, Cascade Spa, Sacred Waters Yoga, EKAL Lake Activity Center and Meredith Gas Station. Church Landing was voted one of the Top 25 Hotels for Best Relaxation/Spa in the U.S. by Trip Advisor, 2012; and 3rd Most Romantic Hotel in the U.S. by Trip Advisor, 2011. For more information, visit www.millfalls.com or call 800-622-6455.