Benchmark Hospitality International, a leading U.S.-based hospitality management company, has appointed Michelle Shulman marketing director for Bonaventure Resort & Spa, located in Fort Lauderdale, Florida. Jim Mauer, general manager, made the announcement.
“I am so pleased to welcome Michelle to Benchmark Hospitality at Bonaventure Resort & Spa,” said Mr. Mauer. “She brings extensive experience within our industry and within this destination to her new role, in addition to creativity and infectious energy. Michelle will work with and report to our director of sales & marketing, and will be instrumental in our comprehensive repositioning of the resort.”
Michelle Shulman was previously president of PRcoverage, LLC, a Fort Lauderdale-based public relations firm she founded and led. Prior to this, she was director of marketing & public relations for The Westin Diplomat Resort & Spa, located in Hollywood, Florida.
Ms. Shulman has served in marketing leadership positions for major independent resorts, as well as real estate firms and retail food companies. Earlier in her career she was director of marketing for the City of Hollywood Community Redevelopment Agency.
Shulman is a graduate of the University of Florida, where she earned her Bachelors degree in Communications and Marketing. She received her Associates degree in Business from Miami Dade Community College. Ms. Shulman is active in numerous charitable organizations. She resides in Hollywood, Florida, with her family.
About Bonaventure Resort & Spa
Situated in the heart of the affluent neighborhood of Weston, Florida, Bonaventure Resort & Spa delivers an unparalleled resort experience that offers guests well-appointed accommodations, gourmet culinary options and a world-class spa. The AAA Four Diamond Resort, which became part of Benchmark Hospitality International's portfolio of hotels and resorts in September 2012, features 500 spacious guestrooms and suites, four swimming pools, fitness center, full service spa, two championship PGA golf courses and multiple dining options, including the acclaimed AAA Four Diamond Ireland's Steakhouse. Conveniently located just west of Greater Fort Lauderdale, the resort is just a short drive from Fort Lauderdale International Airport and offers guests easy access to area attractions including the nearby beaches, Florida Everglades eco-adventures, Sawgrass Mills Mall, the Bank Atlantic BB&T Center and nearby beaches. For more information or reservations, please visit www.BonaventureResortandSpa.com, “Like” us on Facebook at or follow us on Twitter @BonaventureFL.
About Benchmark Hospitality International
Benchmark Hospitality International is a leader in the management and marketing of resorts, conference centers, hotels, and Personal Luxury Resorts & HotelsSM. The independent company, launched in 1980, is a worldwide organization operating properties in major metropolitan and resort destinations. Benchmark's international headquarters is located in The Woodlands, Texas, near Houston. Benchmark Hospitality is also a founding member of the International Association of Conference Centers. The company's eastern regional office is in New Jersey, western regional office is in Washington, with international offices in Tokyo, Japan, and Santiago, Chile. For the location of Benchmark's properties and additional information, visit www.benchmarkhospitality.com.