Beachtree Properties, a collection of 11 hotels around the country, announced today that Robert Lacaze has been appointed chief operating officer. He will be charged with accelerating Beachtree’s strategy into new markets, driving successful brand recognition, delivering superior service at each of the hotel locations and managing company-wide change initiatives.
A corporate visionary, Lacaze will cultivate the Beachtree product portfolio for the leisure traveler, guiding the company as it embraces change and incorporates new technology into the travel experience.
Lacaze comes to the Beachtree executive team with more than 20 years experience as a business leader. He served most recently as president of Lacaze Meredith Real Estate, a Long & Foster company.
As the previous leader of one of Long & Foster’s three brands, Lacaze has vast expertise in strategic planning and relationship management. He successfully negotiated many multi-million dollar deals, including $30 million of business within a single week.
“Rob’s success at bringing to life effective business transformation and growth strategies is an ideal fit for Beachtree Properties. His expertise will help us expand and grow to become a more recognized brand in the hospitality industry,” stated Brad Callahan, Beachtree Properties president/CEO.
Beachtree Properties is a distinctive collection of hotels across North America. The company recognizes the individuality of each property, offering well-appointed accommodations and premium service. For more information, visit BeachtreeProperties.com.