In a move that supports Holland America Line’s expanding social media program, Christine Morrell has been appointed to the newly created position of director, social media. Morrell reports to Mary Beth Wressell, vice president, marketing communications, and oversees a senior manager and a specialist.
In this new role, Morrell is responsible for leading the company’s social media initiatives, including the Facebook, Twitter, YouTube, Pinterest and blog platforms, as well as supporting company-wide efforts to enhance social media engagement.
“Christine brings a strong background in social media platforms and we look forward to tapping into her knowledge to take our social media efforts to the next level,” said Wressell. “She’s lived in both the U.K. and the Netherlands, two of our rapidly growing markets in terms of social media, so she will be able to guide the team and expand our global reach.”
Morrell joins Holland America Line from Clearwire, a mobile broadband network, where she was senior manager of social media and was responsible for the company’s social media strategy and engagement. Previously she worked at United Way of King County in Seattle, Wash., DHL Neutral Services in London, England, and Children’s Hospital in Seattle.
Morrell holds a Master of Social Work from Washington University in St. Louis, Mo., and she attended the Royal Holloway University of London School of Management.
For more information about Holland America Line, contact a travel professional or call 1-877-SAIL-HAL (1-877-724-5425) or visit www.hollandamerica.com.
Editor’s note: Photos are available at http://www.cleanpix.com/cleanpix/portal/WAfD-7eQ-r3A.
Find Holland America Line on Twitter, Facebook and the Holland America Blog. Access all social media outlets via the Online Communities quick link on the home page at www.hollandamerica.com.
About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line’s fleet of 15 ships offers more than 500 cruises to 415 ports in 98 countries, territories or dependencies. One- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.
Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $500 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.
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