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IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)], the world's largest hotel group by number of rooms announced the relaunch of its 2,000th hotel, the Holiday Inn Express Edinburgh – Waterfront, in Scotland.
Holiday Inn is undergoing the biggest relaunch in the hospitality industry with a $1 billion investment across more than 3,200 hotels and 430,000 rooms worldwide. First announced in October 2007, the relaunch is committed to improving quality and driving consistency at all Holiday Inn and Holiday Inn Express hotels around the world, from Austin to Atlanta and Rome to Rio.
In addition to the 3,200 open hotels, there are currently 900 hotels in the Holiday Inn global development pipeline, with new hotels recently opening in Arizona, Texas and Mexico. New openings combined with the removal of lower quality hotels will mean that 40% of the Holiday Inn estate will be less than 10 years old by the end of 2010.
Andy Cosslett, IHG’s chief executive said, “Reaching 2,000 relaunched Holiday Inn hotels is a huge milestone. We’re two thirds of the way through the biggest relaunch in our industry’s history, and on track to complete the program by the end of the year.
We’ve been asked whether now is the right economic climate to do this relaunch and the answer is definitely yes. Not only is the relaunch delivering improved guest satisfaction and RevPAR outperformance, it’s also resetting the perception of Holiday Inn and will help the brand stay relevant for the next 50 years.”
The relaunch focuses on the things research shows matter most to guests – a modern, contemporary hotel with efficient, friendly service and a great night’s sleep.
Relaunched hotels feature:
- Upgraded and decluttered lobby areas
- A Holiday Inn scent and sound
- New bedding
- Upgraded showers and bathroom amenities
- New exterior lighting and landscaping
- New signage with the redesigned logo
- All Holiday Inn employees also go through an extensive “Stay Real” training program to ensure guests receive the level of service they expect
Holiday Inn and Holiday Inn Express are in 100 countries worldwide and welcome over 100 million guests every year. Recently, Holiday Inn was named as the official hotel services provider to the London 2012 Olympic and Paralympics Games. As a sponsor, Holiday Inn will be providing expertise in accommodation and services before and during the Games.
To experience the changes happening at Holiday Inn hotels around the world, please visit www.relaunch.holidayinn.com
About Holiday Inn
With more than 1,300 hotels worldwide, Holiday Inn Hotels and Resorts is the most widely recognized lodging brand in the world. In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn Hotels and Resorts provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges. The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms and, Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as “America’s Favorite Hotel.” For more information about Holiday Inn Hotels and Resorts, including IHG’s new timeshare brand Holiday Inn Club Vacations, or to book reservations, call 1-800-HOLIDAY or visit www.holidayinn.com.
About Holiday Inn Express
Holiday Inn Express hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart? at Holiday Inn Express hotels where they enjoy a free hot Express Start? Breakfast Bar, free high-speed internet access and free local phone calls (US and Canada only). There are currently more than 1,900 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, call 1-800-HOLIDAY or visit www.hiexpress.com.
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